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Retail: ‘tis the season of the bargain hunter

Shopping habits are evolving. Online interest in “sales and promotions” in the U.S. rose 68% from September 2021 to September 2022.

Comscore’s Personas: Taking content creation to a whole new level

This Q&A offers insights on how you might get to know your audience on a more intimate level, capture their attention, drive further engagement, and leverage Comscore’s resources for your benefit.