- 13 ottobre 2023

Next-Gen Measurement: AI, Automation and Big Data

 Michael Vinson, PhD
Michael Vinson, PhD
Chief Research Officer

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?

This panel discussion at the 2023 CIMM Summit in New York includes insights from Comscore’s Chief Research Officer, Michael Vinson Ph.D.