e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The Wizard of Oz had it right…
Taking the Online Video Trend Offline
I was recently privileged to be asked to appear in Adam Buxton’s excellent new BBC3 pilot, MeeBox.
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Do GRPs Have a Place in Online Media?
In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On...
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Great China Trip!
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Take over TV