Connect consumers’ interests, attitudes, and behaviors with their digital media consumption

Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Transparency and trust are the currencies of today's advertising marketplace. Advertisers are often surprised to learn that Publishers Clearing House can offer them high performing inventory that reaches a large and highly engaged audience. That's why independent measurement from partners like Comscore plays such a huge role in helping advertisers see the opportunity with PCH.
President, Media
Publishers Clearing House Media

As we look to diversify and expand our audience and monetizaton capabilities, we have an even greater need to unify our measurement capabilities and understand our audience on a more granular level.
Rich Routman
President and CRO
Minute Media

Meet the Experts

Ashwath Rajendran

Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team at Comscore. Ashwath manages multiple syndicated products focused on digital media planning, advanced audience segmentation and ecosystem intelligence across dozens of global markets.

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Connect consumers’ interests, attitudes, and behaviors with their digital media consumption

Meet the Experts

Ashwath Rajendran

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