The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
This report from Comscore provides marketers with the key digital and social media trends they need to reach this digital-first cohort with the right message exactly where they are most receptive to receiving it.
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In this report you’ll read top insights including:
This presentation was released during a joint webinar by the ANA and Comscore on July 25, 2024.