2024 State of Gaming Report
The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
It was a clean sweep on our series rankings again. WDIV (NBC) earned all the top five spots on broadcast networks, while FOX News Channel earned all the top five spots on cable. The success amongst these series transferred over to our network rankings as well. WDIV (NBC) earned an average live household rating of 4.0 and an average audience of 62.6K televisions. FOX News Channel in turn took the number one spot across cable networks, with an average live household rating of 1.1 and an average audience of 16.9K televisions.
However, on social media, it was WXYZ (ABC) who took the crown, with 116.7K total actions on Facebook, Twitter, and Instagram, across 554 Posts. Check out these insights, market persona, and our full rankings below.
Telecast Detail
Telecast Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience(TVs)
1
Local 4 News at 6
NBC
S, U
11.4
180.8K
2
NBC NIGHTLY NEWS- SAT.
S
10.7
168.7K
3
Jeopardy!
M, T, W, R, F
10.0
157.8K
4
Wheel of Fortune
M, T, W, R, F, S
9.8
154.5K
5
NBC Nightly News
9.7
153.8K
Source: Comscore TV. Local TV® All Broadcast Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.
Network:
Average Audience(Thousand TVs)
Jesse Watters Primetime
FOX News Channel
1.9
29.8K
The Five
1.7
27.1K
Special Report with Bret Baier
1.5
24.3K
Gutfeld!
23.1K
Tucker Carlson Tonight
1.4
22.8K
Source: Comscore TV. Local TV® All Cable Networks, Detroit, MI Market, Week of 2/27-3/5, 2023, US.
Average Audience (Thousand TVs)
WDIV (NBC)
4.0
62.6K
WJBK (FOX)
3.2
50.3K
WXYZ (ABC)
2.8
45.0K
WWJ (CBS)
1.2
19.0K
WPXD (ION)
0.7
10.8K
FNC (FOX News Channel)
1.1
16.9K
ESPN
0.5
8.6K
MSNBC
7.9K
CNN
7.3K
HGTV (HGTV: Home & Garden Television)
0.4
7.0K
Demographics:
Interests & Consumer Habits:
Age: 55+
College Football and PGA Golf fan
Household: No Children Present
Desktop Computer or Tablet in HH
HH Earnings: $0-75k
Disney+ or Netflix
Home Ownership: Owns Home
Source: Comscore TV, US, 2/27 – 3/5, 2023
Total Actions (FB, TW, IG)
# of Posts
WXYZ-TV Channel 7
116.7K
554
FOX 2 Detroit
97.7K
733
WDIV Local 4 / ClickOnDetroit
96.3K
634
WWJ Newsradio 950
17.9K
523
CBS Detroit
2.0K
471
Source: Comscore Social, PowerRankings, 2/27-3/5, 2023, US.
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