- July 18, 2023

NASCAR and Local News Drive Chicago, IL Viewing

Local TV Snapshot: July 3-9, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Chicago, IL
Hours of TV Viewed: 120.3 Million
TV Households: 2,913,818
National Rank: #3

Overview:

It was all about ABC 7 Eyewitness News on WLS (ABC) this week. The 10PM slot earned the greatest live household rating throughout the week with an 8.0, or nearly 2 in 25 households tuning in. Amongst cable series, it was the NASCAR Cup Series Race on USA that earned the markets highest average household rating, pulling in a 1.1.

On the network side, WLS (ABC) continued upon the success of their series ranking clean sweep, earning the number one position with an average live household rating of 3.6. Amongst cable networks, FNC (FOX News Channel) earned the number one position, with the network pulling in an average live household rating of 0.6.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

ABC 7 Eyewitness News @ 10PM

WLS (ABC)

M, T, W, R, F, S, U

8.0

233.9K

2

ABC 7 Eyewitness News @ 6PM

WLS (ABC

M, T, W, R, F

7.8

228.7K

3

ABC 7 Eyewitness News Sunday

WLS (ABC

U

7.7

225.7K

4

ABC 7 Eyewitness News @ 5PM

WLS (ABC

M, T, W, R, F

7.4

215.4K

5

ABC 7 Eyewitness News Saturday

WLS (ABC

S

7.2

210.7K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Chicago, IL Market, Week of Jul. 3 - 9, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

NASCAR CUP SERIES RACE L

USA

U

1.1

30.6K

2

NASCAR CUP SERIES START L

USA

U

0.9

26.6K

3

Jesse Watters Primetime

FNC (FOX News Channel)

M, T, W, R, F

0.9

25.3K

4

The Five

FNC (FOX News Channel)

M, T, W, R, F, S

0.8

24.7K

5

The Beat with Ari Melber

MSNBC

W, R, F

0.8

24.6K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Chicago, IL Market, Week of Jul. 3 - 9, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WLS (ABC)

3.6

105.9K

2

WGN (Independent (Broadcast))

2.0

57.7K

3

WMAQ (NBC)

1.8

51.9K

4

WBBM (CBS)

1.4

39.8K

5

WFLD (FOX)

0.8

22.9K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Chicago, IL Market, Week of Jul. 3 - 9, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.6

17.4K

2

MSNBC

0.5

13.3K

3

CNN

0.4

12.0K

4

HGTV (HGTV: Home & Garden Television)

0.4

11.7K

5

ESPN

0.4

10.9K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Chicago, IL Market, Week of Jul. 3 - 9, 2023, US.

Network Persona Spotlight: WGN (Independent)

Demographics:

Interests & Habits:

Age: 65+

Places Bets on Sports

Household: No Children Present in Home

Golf Enthusiast

Property: Rents Residence

PGA Golf Fan

NASCAR and Local News Drive Chicago, IL Viewing

Source: Comscore TV, Preliminary Data, Jul. 3 - 9, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

WLS - ABC 7 Chicago

164.8K

910

2

WGN TV

121.1K

758

3

Fox 32 Chicago

88.0K

714

4

WMAQ - NBC Chicago

73.3K

354

5

CBS Chicago

58.8K

436

Source: Comscore Social, PowerRankings, Jul. 3 - 9, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only

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