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Blog Jun. 3, 2015 | Share

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

The number of Americans who own tablets recently surpassed 100 million for the first time ever, a remarkable milestone given that the product category didn’t exist more than five years ago. In a market this large and with penetration growth still in the double digits, understanding the factors that influence a consumer’s decision to purchase one... Read more

Blog May. 8, 2015 | Share

Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

Teens Age 13-17 Apple iPhone User (000) Trend

In March the U.S. smartphone market reached 77 percent penetration, demonstrating just how prevalent these devices have become in Americans’ daily lives. Despite such a high incidence of smartphone ownership, penetration continues to grow at a healthy clip across all demographic segments, with certain demographics such as teens and older age groups... Read more

Blog Mar. 31, 2015 | Share

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Y/Y Unique Visitor Growth of Selected Fast Rising Mobile Apps

Last week comScore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues to be a prevailing theme in digital it is the increasing influence of mobile, and more specifically of mobile apps. Last year, in fact, mobile apps came... Read more

Blog Aug. 14, 2014 | Share

Next iPhone Release Has Potential for a Huge Upgrade Cycle

iPhone Upgrade Intent

As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly excitement around the possibility of Apple’s foray into the nascent wearables market, many industry observers also remain focused on the hotly anticipated... Read more

Blog Mar. 6, 2013 | Share

Android vs. iOS: User Differences Every Developer Should Know

Android vs iOS

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more

Blog Oct. 22, 2012 | Share

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market

The iPhone Effect

In a recent blog post, we shared comScore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s own announcement confirmed this early sales momentum, indicating that it had sold more than 5 million iPhone 5s by the end of its opening weekend, making... Read more

Blog Sep. 21, 2012 | Share

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S Reached in First Month

Today, crowds of eager consumers will get their hands on the iPhone 5 as Apple’s latest smartphone officially hits stores and mailboxes across the U.S. It’s been just over a week since CEO Tim Cook and marketing chief Phil Schiller took the stage and unveiled the much-anticipated device on September 12, and already it’s proving to be the company’s... Read more

Blog Sep. 12, 2012 | Share

What’s Next for the iPhone?

With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particularly as the evolution of the iPhone tends to send ripples through the mobile landscape at large. When the first iPhone was released in 2007, it paved... Read more

Blog Jun. 29, 2012 | Share

5 Years Later: A Look Back at the Rise of the iPhone

Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. This revolutionary device set the stage for explosive growth in the smartphone market, drastically changing the complexion of the mobile industry and, consequently, the entire digital landscape in just a few short... Read more

Blog Oct. 4, 2011 | Share

Apple Quotes comScore MobiLens Live Onstage at 'Let’s Talk iPhone' Event

At Apple’s unveiling of the iPhone 4S today at their headquarters in Cupertino, we were excited to see comScore’s data featured prominently for the second time in a major Apple presentation. Previously, as part of the Apple Worldwide Developer Conference (WWDC) keynote presentation in June, the same chart was used to illustrate the prominence of... Read more