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Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App
In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps for different product features has become more commonplace among larger digital media companies in pursuit... Read more
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps
Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Read more
Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?
Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue and uncertain long term prospects, taking the money would’ve been understandable. Recent reports that Snapchat is raising new funding at an even more... Read more
Is Mobile Bringing About the Death of the PC? Not Exactly…
There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Read more
When Mobile Web Dominates Apps in an App-Dominated World
In 2013, mobile devices (i.e. smartphones and tablets) surpassed desktops to become the leading platform in terms of total time spent online. As mobile engagement continues to grow, another major milestone occurred just this past month—consumers now spend more than half of their digital consumption time on mobile apps, leaving us without any doubt... Read more
Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital
May turned out to be a banner month for mobile as it delivered on some huge milestones which underscored just how impressive the medium’s ascendance has been in the past few years. Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago. And perhaps more impressively, mobile... Read more
Amazon’s First Try at the Smartphone Market Doesn’t Mean it’s New to Mobile
Amazon announced its foray into the smartphone market on Wednesday when it unveiled its highly anticipated Fire Phone. In what many would consider a bold strategic move, the online retail giant has opted to compete for consumers’ affections in an already crowded market. Apple and Samsung currently lead all original equipment manufacturers (OEMs) with... Read more
The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more
The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web
The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Read more
Measurement in the Evolving App Environment
Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more