Audience Recommendations for Every Vertical
Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of... Read more
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform...
The Social Bowl: Top Brands, Influencers and Content throughout the Big Game
Unlocking the Advertising Power of YouTube
The iOS Opportunity: Why iPhone audiences should...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
Ad Optimization and Cutting Through the Noise...
Unlocking the Potential of Livestreaming: Proximic...
What are the most visited social media platforms among Gen Z?
Coronavirus pandemic and online behavioural shifts
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...
5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....
How Important is the OTT Device Market if the ‘Future of TV is Apps’?
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...