#RIPGRPs: Evolving the Metrics That Move Us Forward
When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays,... Read more
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
What are the most visited social media platforms among Gen Z?
Coronavirus pandemic and online behavioural shifts
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...
5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....
How Important is the OTT Device Market if the ‘Future of TV is Apps’?
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...