#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
What are the most visited social media platforms among Gen Z?
Coronavirus pandemic and online behavioural shifts
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
Smartphone Users Put Their Most Essential Apps on Home Screen, Not Necessar...
5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....
How Important is the OTT Device Market if the ‘Future of TV is Apps’?
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...
Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps
OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...
Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App...
Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...