The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences
The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more
By: Michael Ciadella Tags: Advertising, Amazon, Apps, Mobile, Multi-Platform
The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web
The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Read more
By: Eli Goodman Tags: Apps, Mobile, Multi-Platform
Measurement in the Evolving App Environment
Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more
By: Sherwood Pengel Tags: Apps, Mobile, Smartphone, Tablets, Web Analytics
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more
By: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more
By: Andrew Lipsman Tags: Android, Apps, Facebook, Google, iOS, Media & Entertainment, Mobile, Rankings, RIM, SmartphonecomScore Releases Inaugural Data from Total Universe Report
comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers... Read more
By: Cameron Meierhoefer Tags: Apps, Mobile, SmartphoneTop 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review
Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy), and Japan. 2010 was a landmark year for the mobile marketplace, as we saw companies push the envelope... Read more
By: Andrew Lipsman Tags: Android, Apple, Apps, iOS, iPhone, Mobile, Smartphone, Social