Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Read more

By: Eli Goodman Tags: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform

Blog Nov. 18, 2013 | Share Measuring What Matters in Social Media

Measuring What Matters in Social Media

Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Read more

By: Tania Yuki Tags: Engagement, Facebook, Social

Blog Oct. 17, 2013 | Share Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

comScore today released its latest white paper, Marketing to the Multi-Platform Majority, to help digital businesses gain a better understanding of the evolving multi-platform environment and provide strategies for success in this period of dynamic change. Read more

By: Andrew Lipsman Tags: Audience Measurement, Engagement, Facebook, Mobile, Multi-Platform

Blog Aug. 19, 2013 | Share Smartphones and tablets have nearly doubled the time we're online in the past three years.

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Read more

By: Eli Goodman Tags: Advertising, Audience Measurement, Facebook, Mobile, Multi-Platform, Smartphone, Tablets

Blog Mar. 25, 2013 | Share

Key Trends That Are Shaping the Brazilian Digital Landscape

Last week comScore released the 2013 Brazil Digital Future in Focus report. The study features a comprehensive overview of the latest trends across the Brazilian digital landscape including key insights from many critical and evolving facets, as social media, search, online video, digital advertising, mobile and e-commerce. Read more

By: Ana Laura Zain Tags: Ad Impressions, Advertising, e-Commerce, Facebook, Internet Use, Video, Retail

Blog Feb. 5, 2013 | Share Google is an ingrained search habit

Facebook Graph Search: What Happens When Utility and Frequency Collide?

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Read more

By: Eli Goodman Tags: Facebook, Google, Search

Blog Jan. 23, 2013 | Share Google Maps (App) vs. Facebook (App)

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more

By: Andrew Lipsman Tags: Android, Apps, Facebook, Google, iOS, Media & Entertainment, Mobile, Rankings, RIM, Smartphone

Blog Jun. 12, 2012 | Share Power of Like

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Read more

By: Andrew Lipsman Tags: Facebook, Social

Blog May. 17, 2012 | Share Facebook: Around the World in 800 Days

Facebook: Around the World in 800 Days

Over the last few years social networking has emerged as a truly global phenomenon, and today Facebook is known to be the favourite site of young and old across many countries around the world. The numbers speak for themselves: in March 2012, 806 million people age15+ visited on a worldwide basis. Read more

By: Ayaan Mohamud Tags: Facebook, Mobile

Blog Jan. 20, 2012 | Share

Facebook Continues its Global Dominance, Claiming the Lead in Brazil

Brazil’s social networking market has a new leader. Earlier this week comScore released results showing that in December Facebook surpassed Orkut, becoming the largest social networking destination in Brazil for the first time. Read more

By: Sarah Radwanick Tags: Facebook, , Social

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