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U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Mobile Matures as the Cross-Platform Era Emerges

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

A lot has been written about how extraordinary the year 2016 was, and there’s a good chance you read some of those articles, tweets and Facebook posts on your smartphone. That’s because 2016 was also...

Smartphone Usage Has Doubled in the Past Three Years

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

Have We Reached ‘Peak App’?

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, th...

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Comscore Plan Metrix, Now with Mobile Data!

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

How the Power of Habit Drives Mobile App Usage

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

validated Campaign Essentials (vCE) Mobile Charter Results Highlight the St...