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5 Interesting Facts About Millennials’ Mobile App Usage from “The 2017 U.S....

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Mobile Matures as the Cross-Platform Era Emerges

Comscore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of...

U.S. Smartphone Penetration Surpassed 80 Percent in 2016

Smartphone Usage Has Doubled in the Past Three Years

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App...

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-d...

Have We Reached ‘Peak App’?

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Comscore Plan Metrix, Now with Mobile Data!

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base

Comscore in Journal of Advertising Research on Why the Gross Rating Point M...

How the Power of Habit Drives Mobile App Usage

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

AOL Proves Audience is 3x Larger After Accounting for International and Mob...

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers