#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
March Madness Across Screens: 2024 Recap
The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...
On one of advertising’s biggest nights of the year, linear TV remains undisputed in terms of audience reach. Supplemented by incrementality from digital, the combination calls for a well-targeted cros...
Growing Big Game Audiences in 2024
Scoring on the Madness of March
5 Surprising Audiences Watching the Big Game
The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain ce...
The ‘Beckham’ series effect on social media
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore In Conversation with the Green Bay Packers
Young Women Emerge as Fastest-Growing Sports Audience