A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?
The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Read more
By: Ana Laura Zain Tags: Banking, Media & Entertainment, Newspapers, Retail, Social, Sports, TravelSearch: Which Country Takes the Gold Medal?
The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Read more
By: Eli Goodman Tags: Search, Sports
Olympic Frenzy Fuels Search Activity Throughout the Games
As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Read more
By: Carmela Aquino Tags: Search, SportsSmall Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event
The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... Read more
By: Sarah Radwanick Tags: Mobile, Smartphone, Sports, TabletsGetting the Most out of the Games: How Campaign Optimization Can Drive ROI
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Read more
By: Andrea Vollman Tags: Advertising, SportsCould the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?
Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Read more
By: Jen Venson Tags: Advertising, SportsOfficial Games Site Users Are Pure Gold
With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... Read more
By: Mike Shaw Tags: SportsCricket World Cup Rivets the Indian Online Population During Final Matches
Recently, comScore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to top cricket sites continued to see a sustained peak in traffic as the final matches brought the tournament to a close. In India, the March 30 semifinals... Read more
By: Carmela Aquino Tags: SportsDigital Media in Canada: Looking Back at 2010 and Forward to 2011
2010 was a year of recovery, innovation and progress. For publishers, advertisers and agencies alike, the Canadian digital media industry was a rewarding place to be in 2010. With today’s release of the 2010 Canada Digital Year in Review, comScore provides a comprehensive summary of Canadian digital media usage, trends and user demographics across... Read more
By: Mike Wall Tags: Audience Measurement, Demographics, Email, Finance, Social, SportsScoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads
Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers, something certainly reflected in the cost of advertising slots (a 30-second slot this year will... Read more
By: Andrew Lipsman Tags: Advertising, Google, Sports