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Search: Which Country Takes the Gold Medal?
The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Read more
Olympic Frenzy Fuels Search Activity Throughout the Games
As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Read more
Getting the Most out of the Games: How Campaign Optimization Can Drive ROI
Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Read more
Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?
Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Read more
Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One of 2010’s Best Ads
Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl provides a unique and valuable opportunity for marketers, something certainly reflected in the cost of advertising slots (a 30-second slot this year will... Read more
Fútbol Fever - Latin Americans’ World Cup Excitement Plays out on FIFA.com
World Cup interest continued to intensify around the globe through the end of June. Traffic to FIFA.com reached a global high on Tuesday, June 22 as the end of group play revealed which teams would advance to the next round. More than 8.7 million people visited the official World Cup destination that day, representing 1.3% of the entire global Internet... Read more
World Cup Kick Off Drives Millions to FIFA.com
With World Cup play well underway, fans across the globe are paying close attention to their national teams and watching highly-anticipated matches between the best squads in the world. On Friday, June 11, the official opening day of the World Cup, global Internet penetration of FIFA.com reached its highest level thus far, with 7.6 million unique visitors,... Read more
FIFA.com Traffic Builds in Anticipation of 2010 World Cup
Well, the 2010 World Cup is finally upon us as people across the globe eagerly anticipate the kick-off for the opening games. And while excitement will soon reach a fever pitch, the anticipation has clearly been mounting for the past few months. One illustration of this building excitement has been the global traffic to FIFA.com during May, which can... Read more
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
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Game On! Online Sport Content Grows Around the Globe
Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there are countless opportunities for the sports industry to continue to grow worldwide. Read more