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Blog Jan. 29, 2015 | Share

Patriots Exceed Seahawks in Social Engagement Leading Up to Super Bowl XLIX

We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) compared to the Seahawks (@Seahawks). Read more

Blog Oct. 17, 2014 | Share

Data snacks on the FIFA World Cup 2014

Data snacks on the FIFA World Cup 2014

Learn interesting data snacks about how the FIFA World Cup 2014 performed on the digital field. Read more

Blog Sep. 23, 2014 | Share

The Huge Impact of the 2014 World Cup on Internet Usage in Brazil

The Huge Impact of the 2014 World Cup on Internet Usage in Brazil

The world was clearly focused on Brazil this summer as the 2014 FIFA World Cup, one of the most watched sporting events worldwide, this time visited the country of “futebol”. As the 5th largest internet population in the world with 71 million unique visitors per month, Brazil demonstrated its deep interest in this event through the online behavior... Read more

Blog Sep. 9, 2013 | Share

A Digital Month in Colombia: What are the 10 million internet users in Colombia spending their time on?

The most popular online activity in Colombia during the month of July was Social Networking, accounting for nearly 7 hours on average per visitor. Colombians also spent their time visiting Multimedia sites reaching 3 hours that month. Read more

Blog Sep. 5, 2012 | Share

Search: Which Country Takes the Gold Medal?

The London 2012 Summer Olympics showcased the world’s first social games along with the explosion of multi-platform content consumption to devour all aspects of competition. And we know that when it comes to search activity around buzzworthy Olympians, swimmer Michael Phelps was the most searched-for U.S. athlete, while heptathlon gold medalist Jessica... Read more

Blog Aug. 29, 2012 | Share

Olympic Frenzy Fuels Search Activity Throughout the Games

As Olympic history was being made in various events over the course of the 2012 Summer Olympics in London, the world followed in real-time through television screens, online video streams, sports and news site updates, and social media commentary. Read more

Blog Aug. 10, 2012 | Share

Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event

The 2012 Olympics have created many memorable moments for fans across the globe, which they are experiencing through an increasing number of devices. As in Games past, fans are staying up to date on their favorite athletes, events and national teams on their TVs and computers, but this year’s Summer Olympics are the first time when other connected... Read more

Blog Aug. 7, 2012 | Share

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

Everyone seems to have caught Olympic fever this summer, and in addition to this being good news for the athletes competing, this is also very good news for the hundreds of brands around the globe who have invested heavily in advertising during the Games. Make no mistake about it, the investments have been huge: NBC, the exclusive Olympics coverage... Read more

Blog Jul. 20, 2011 | Share

Could the Lack of an NFL Resolution 'Lock Out' Display Ad Revenue for NFL.com?

Among the top 3 U.S. sports league sites (MLB.com, NBA.com and NFL.com), NFL.com attracted the greatest number of unique visitors during its most recent active season, who were in turn exposed to a significant volume of display advertising on the site. During the 2010-2011 playing season, NFL.com averaged more than 16 million monthly ad-exposed unique... Read more

Blog Jun. 9, 2011 | Share

Official Games Site Users Are Pure Gold

With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 2012 organisers have every reason for optimism, with over half the events already oversubscribed, and the site’s existing audience provides even more cheer.... Read more