More Insights

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Viewability and In-Target: Key Learnings for Media Buyers and Sellers

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) Comscore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approa...

As Ad Viewability Gains Importance across the Globe, ABC UK Gives Comscore...

Progressing Toward a Human GRP in Digital

The Perils of Survey Data in Cross-Platform Measurement

Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices...

If a Digital Ad Falls in the Wrong Place, Does It Make an Impression?

Six Questions: Gian Fulgoni, Comscore

Viewability: The Evolution of Digital Advertising: From Direct Response to...

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

A Commitment to Transparency

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relati...

Succeeding in a World of Viewable Impression Measurement & Audience Guaran...

Viewability + Audience: Why Digital Ad Growth Depends on the Link Between P...

Comscore Online Ad Delivery Findings Featured in the Journal of Advertising...

Viewability Benchmarks Show Many Ads Are Not In-View but Rates Vary by Publ...

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

Thoughts on the MRC’s Viewable Impression Advisory