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Blog Jun. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Read more

Blog Apr. 25, 2013 | Share

comScore at the NewFronts: UbiquiTV is the New Reality

UbiquiTV

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more