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Blog Jun. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Read more

Blog Oct. 7, 2013 | Share

The Dutch Online Video Landscape

Dutch Online Viewers are some of the most engaged Europeans after the UK, watching an average of 269.5 videos per viewer. For the recent launch of comScore Video Metrix in the Netherlands, we have produced an infographic to identify the latest online video trends in the Netherlands. Read more

Blog Apr. 25, 2013 | Share

comScore at the NewFronts: UbiquiTV is the New Reality

UbiquiTV

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more