#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Unlocking the Advertising Power of YouTube
It’s All About Audience Reach Across Screens: Key Themes from CES 2024
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
As this season’s NFL audiences have shown, they continue to fragment across screens.
What are the most visited social media platforms among Gen Z?
Coachella 2023: Lineup stars, partner brands, influencers and fashion vibes...
The World Reacts to the Death of Queen Elizabeth II
We take a look at the conversation dominating social media on news of the death of Queen Elizabeth II on September 8.
How Comscore and YouTube Unlock the Power of CTV
The Best (and Worst) Times for Sports Brands to Post on Social Media
Key Moments from the Paralympics on Social Media
How to rewrite your social playbook for monetization