Search and Filter
Smartphone Market Led by Android in Software, iPhone in Hardware
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Read more
Spanish Smartphone Shoppers: iPhone vs Android
Mobile shopping is growing amongst Spains 24 million smartphone users. In the three month average ending February 2013, 10 percent of Spanish smartphone owners used their device to purchase a good or service at least once during the month. These mobile purchases range from clothing and accessories, to airline tickets and consumer electronics, but... Read more
The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market
In a new blog post, we took a look at the impact the iPhone 5 has had so far on the mobile industry. Learn more about the surprising repercussions of the iPhone 5 launch from the infographic below, and read the full blog post on the comScore Voices blog. Read more
iPhone 5 Release Drives More than 6 Million Searches on Day of Announcement
The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term iPhone 5 amassing a total of 6.3 million searches on the term. The following day saw search levels... Read more
LTE Adoption Grows Nearly Tenfold in Past Year
Among the new features to be included in the iPhone 5, the capacity to support LTE network connectivity stands out as perhaps one of the most heavily-anticipated improvements to the device and one that represents a significant upgrade to the mobile web experience. Read more
What's Next for the iPhone?
With the impending release of the next iteration of the iPhone, all eyes will be focused on the changes that the next generation of this device brings to the market. When the first iPhone was released in 2007, it paved the way for greater adoption of smartphones among mobile users. Today, iPhone users now account for a third of the 114 million U.S.... Read more
Day 9: comScore at the Games
UK iPhone owners were keenest to access sports information via their devices (44.6 %) compared to 37.6% of Google Android users. Read more
comScore at the Games
comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world. Read more
Getting Smart: U.S. Smartphone Population Reaches 110 Million Consumers
Smartphones are changing how, when, where and even why consumers connect to digital content, drastically altering the digital landscape in just a few short years. Read more
5 Years Later: A Look Back at the Rise of the iPhone
Today marks the 5 year anniversary of the first iPhone release, an important milestone not only for Apple but for the entire mobile industry. Read more