September 21, 2012

iPhone 5 Release Drives More than 6 Million Searches on Day of Announcement

Adam Lella
Senior Marketing Insights Analyst
The iPhone 5 announcement caused a flurry of online search activity as Apple once again proved its expertise in pulling off product launches recognized in the mainstream. On September 12, 3 million people in the U.S. conducted searches on the term “iPhone 5” amassing a total of 6.3 million searches on the term. The following day saw search levels decline but still manage to exceed 4 million queries.

Looking for more details on the iPhone 5 release? Check out comScore's latest blog post.

iPhone 5 Search Activity

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