February 29, 2012
More than Half of People that Access Social Networks on their Smartphone do so on a Near Daily Basis
2011 saw the continued rise of social networking via smartphone devices and the increasing frequency of this behavior. In the U.S., 64 million smartphone owners accessed social networking or blog destinations via their mobile device in December 2011, an increase of 77 percent from the previous year, while 48.4 million consumers accessed social media in Europe, an increase of 76 percent. In both markets, more than half of mobile social networkers accessed these destinations on a near daily basis demonstrating the increasingly central role mobile media plays in consumers daily lives.
To learn more about mobile social networking in 2011 and what lies ahead in 2012, download the full comScore 2012 Mobile Future in Focus report now.