December 22, 2011
Women Spend More Time Social Networking than Men Worldwide
A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two hours (30 percent) more than men on social networking sites in October. Latin America saw both females and males average the most hours on social networking sites globally, with females averaging 8.2 hours social networking in October and males averaging 6.9 hours.
These findings are part of a recent comScore report, Its a Social World: Top 10 Need-to-Knows About Social Networking and Where Its Headed. To download the report, please visit our website.
Demographics, Engagement, Social