October 3, 2011

69.9% of Former BlackBerry Owners Switched for Another RIM Phone in UK

Sarah Radwanick
Director, Regional Product Marketing
For the UK market in July, RIM had the highest retention rate (69.9 percent) among original equipment manufacturers (OEMs), followed by Apple with 65.5 percent. HTC mobile subscribers were also among the most satisfied with their devices, ranking third in terms of retention rate, as the majority (48.1 percent) remained loyal to the brand.
OEM Churn Rates

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