Key Insights from 2012
and What They Mean for
the Coming Year
Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.
Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base
Two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads better or much better than a standard mobile ad
19 Jun - Attribution Revolution by Magnetic
There are still many unanswered questions around media measurement:
Which ads are working?
Which ads have the most impact?
How do I move beyond last click/last view?
Which ads or targeting strategy should actually get credit for the sale?
The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.
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19 Jun - Media Metrix® Multi-Platform: The Next Generation of Digital Audience Measurement
This session will explore the shift to multi-platform usage and how comScore Media Metrix® Multi-Platform can help to align your media planning efforts.
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25 Jun - comScore Market Briefing in The Netherlands
comScore is organizing an market briefing in Amsterdam in June 25th 2013 on Audience Measurement and Advertising Analytics to present the different enhancements that the company will be delivering in September 2013 and what they mean for the Dutch Digital market.
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comScore Reports April 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian
comScore Releases ‘2013 Latin America Digital Future in Focus’ Report
comScore today released insights from the 2013 Latin America Digital Future in Focus report. The study provides a comprehensive overview of the Latin American market and identifies the prevailing trends in web usage, online video, mobile and online advertising. Key trends and highlights will be presented via a complimentary, live webinar on Tuesday,... Read more
By: Ana Laura Zain Tags: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, Video
Spain Digital Future in Focus - OMExpo 2013
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. Read more
By: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Reports March 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Reports February 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Read more
By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian2013 Mobile Future in Focus
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Read more
By: Mark Donovan Tags: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology, TelecomcomScore Reports January 2013 U.S. Smartphone Subscriber Market Share
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent... Read more
Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more
By: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone
The Multi-Media Path to Purchase
In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Read more
By: Gian Fulgoni Tags: Advertising, Amazon, Android, Apple, Comparison shopping, Google, Groupon, Mobile, Multi-Platform, Retail, Shopping, SmartphonecomScore Releases the “2013 Mobile Future in Focus” Report
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more
By: Carmela Aquino Tags: Android, Apple, BlackBerry, HTC, iOS, iPad, iPhone, , LG, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, Telecom, WiFi