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Press Release Feb. 22, 2016 | Share

comScore Launches Mobile Metrix® in Philippines for Reporting of Mobile Web and App Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Mobile Metrix® in the Philippines for the reporting of mobile web and app audiences on smartphones and tablets. Read more

Data Gem Oct. 7, 2015 | Share

The Split of Time Across Devices Is Influenced by Content Category

The split of time across devices is influenced by the content category

We know that mobile usage is on the rise. And that means your audience is more of a moving target than ever. A good media plan is designed to ensure your message will have the desired impact. But to do that, you need to know what screen it will be seen on. Read more

Presentation Apr. 20, 2015 | Share

comScore IMS Mobile in LatAm Research Study

comScore IMS Mobile in LatAm Research Study

comScore in association with Internet Media Services (IMS) released the results of the first edition of the IMS Mobile in LatAm Research Study that shows the behavior of Latin American mobile users and their relationships with specific mobile apps such as: Twitter, Waze, Foursquare, Netflix, LinkedIn, Crackle, Swarm and Spotify, among others. Read more

Presentation Mar. 5, 2015 | Share

Pre-Launch Mobile Metrix® Peru

Pre-Launch Mobile Metrix Peru

The explosive growth in mobile devices adoption makes it critical to understand target audiences and to have visibility into the mobile market. comScore brings the first tool in Peru to help measure mobile audiences. Read more

Press Release Feb. 11, 2015 | Share

comScore in Association with IMS Announce New Research that Shows Insights into Audience Behaviors for the Main Mobile Apps in Latin America

comScore, a global leader in measuring the digital world, in association with Internet Media Services (IMS), leading digital marketing and communications company, released the results of the first edition of the research IMS Mobile in LatAm Study that shows the behavior of Latin American mobile users and their relationships with specific mobile apps... Read more

Press Release Dec. 8, 2014 | Share

comScore Announces Launch of Media Metrix® Multi-Platform in Brazil to Provide Unduplicated Accounting of Audience Size Across Multiple Devices

comScore, Inc. (NASDAQ: SCOR) announced the launch of Media Metrix® Multi-Platform in Brazil, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, Media Metrix Multi-Platform offers unduplicated accounting of audience size... Read more

Data Gem Sep. 3, 2014 | Share

Top Properties in Argentina for News/Information Sites by Mobile Devices

Top Properties in Argentina for News Information Sites by Mobile Devices

The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category by mobile device. Read more

Data Gem Aug. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Read more

Data Gem Aug. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Read more

Press Release Aug. 21, 2014 | Share

comScore’s U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant... Read more