December 6, 2012

Email is Top Usage Category for EU5 Smartphone Audience

Hélène Azevedo
Marketing Manager Europe
The 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany) had a big appetite for communication and news-related services in October 2012. When looking at the top ten activities on smartphones, almost 2 out of 3 European smartphone owners use their phone to send and receive emails (work or personal) during the month.

Accessing weather-related information is the second most popular category for smartphone owners with 52.5 percent, followed by social networking with 50.8 percent and instant messaging comes in fourth position with 48.6 percent. Communication services (email, social networking, instant messaging) actually make up 3 of the top 5 smartphone usage categories in Europe.

Top 10 smartphone usage categories