November 21, 2012

Germans are Spending 33% More Time on Retail Sites

Sebastian Schindler
Marketing Manager, N-EMEA
83% of the German online population visited a retail site in October 2012. These 47 million unique visitors spent an average of 77 minutes on retail sites, an increase of 33% compared to last year.

Amazon remains the top online retail destination in Germany with nearly 32 million unique visitors, spending an average of 30.3 minutes on their site during the month. However, the retailer that has seen the most notable change in audience engagement is Otto, as average time spent on their site has nearly doubled over the year.

It will be interesting to see if this upward trend continues. Could Otto seize Amazon’s lead in terms of time spent on site?

Time Spent on Retail Sites Germany