January 14, 2013

Growing In-Store Smartphone Activities in France

Hélène Azevedo
Marketing Manager Europe
Smartphone owners in France use their phones for a variety of activities whilst in a physical retail store. As the main sales period in France has just kicked off, we looked at which of these activities experienced the most growth in the 3 month average ending November 2011 compared to November 2012.

Sending pictures of a product to family/friends comes up top with a 35 percent increase from 2.4 million users to 3.7 million users. The second favourite activity of French smartphone owners while in a retail store was taking a picture of a product (6.3 million smartphone owners). Compared to November 2011 this activity experienced a 33 percent growth over the year. Other activities that experienced large increases in France were researching product features, comparing product prices and texting or calling friends/family about a product. These all achieved a growth rate of 31 percent between November 2011 and November 2012.

Growing Instore Smartphone Activitites in Retail Store France

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