January 15, 2013

What Are The Spanish Doing on Their Smartphones?

Sr. Manager, Corporate Marketing, EMEA
There were 22.6 million Spanish smartphone owners in November 2012, which is 64.7 percent of the total Spanish mobile audience. Nearly 63 percent of these Spanish smartphone users accessed the news and information category, making it the most popular activity in November 2012. Accessing Weather information ranked second with 35 percent of smartphone owners checking for forecasts on their device, followed closely by Maps, which 1 out of 3 Spanish smartphone owners made use of. Search and accessing sports information completed the top 5 rankings in Spain with 31.8 percent and 30.5 percent respectively.
Top Activities Spanish Smartphone Owners

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Apps Smartphone