Key Insights from 2012
and What They Mean for
the Coming Year
comScore recently partnered with Shareablee to provide comScore clients with the social media benchmarking and competitive intelligence insights that matter. Join this webinar to learn about the critical building blocks for developing an effective social marketing strategy.
Real trend detector, the Cristal-Lab is 4 tumultuous days of debates, conferences and workshops focusing on the most topical issues and tendencies of the communication, creation, media , Brand Entertainment & Content industries and data / marketing innovation.
comScore is hosting an exclusive event dedicated to retailers in Spain. This event is dedicated to s hare with Spanish retailers comScore experience in making multi-channel insights critical assets for developing eCommerce strategies.
comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... Read moreBy: Adam Lella Tags: Apps, Mobile, Smartphone
Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read moreBy: Sherwood Pengel Tags: Apps, Mobile, Smartphone, Tablets, Web Analytics
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read moreBy: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read moreBy: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, HTC, iOS, iPad, iPhone, LG, Nokia, RIM, Samsung, Smartphone, Tablets
With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read moreBy: Andrew Lipsman Tags: Android, Apps, Facebook, Google Maps, iOS, Media & Entertainment, Mobile, Rankings, RIM, Smartphone
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. ViewTags: Apps, Mobile
comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share.... Read moreBy: Stephanie Adamo Tags: Android, Apple, Apps, Audience Measurement, BlackBerry, Google, HTC, iOS, iPhone, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read moreBy: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic
In this webinar, comScore VP of Mobile Business Development, Hans Fredericks and Netbiscuits Managing Director and President North America, Craig Besnoy share the latest insights on the new digital consumer and how publishers can build more informed mobile strategies to grow audiences and increase engagement. Read moreTags: Apps, Media & Entertainment, Mobile, Tablets
Digital Analytix powers improvements for AP’s iCircular, boosting engagement and adoption to grow advertising revenue for media companies. Read moreTags: Advertising, Apps, Mobile, Newspapers, Shopping, Web Analytics