January 7, 2016

comScore Reports November 2015 U.S. Smartphone Subscriber Market Share

Amazon Mobile Jumps Two Spots in Smartphone App Ranking vs. Prior Month

RESTON, VA, January 7, 2016  – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.1 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
195.6 million people in the U.S. owned smartphones (78.6 percent mobile market penetration) during the three months ending in November. Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers. Samsung ranked second with 28 percent market share (up 0.6 percentage points from August), followed by LG with 9.6 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.6 percentage points) and HTC with 3.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Nov. 2015 vs. 3 Month Avg. Ending Aug. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Aug-15 Nov-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 44.1% 43.1% -1.0
Samsung 27.4% 28.0% 0.6
LG 9.1% 9.6% 0.5
Motorola 4.7% 5.3% 0.6
HTC 3.4% 3.4% 0.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 53.1 percent market share (up 1.4 percentage points from August), followed by Apple with 43.1 percent, Microsoft with 2.8 percent and BlackBerry with 1 percent.

Top Smartphone Platforms
3 Month Avg. Ending Nov. 2015 vs. 3 Month Avg. Ending Aug. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Aug-15 Nov-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.7% 53.1% 1.4
Apple 44.1% 43.1% -1.0
Microsoft 2.9% 2.8% -0.1
BlackBerry 1.2% 1.0% -0.2

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 77.2 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60.3 percent) and Google Play (52.1 percent).

Top 15 Smartphone Apps
November 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
1     Facebook 77.2%
2     YouTube 61.2%
3     Facebook Messenger 60.3%
4     Google Play 52.1%
5     Google Search 50.9%
6     Google Maps 48.4%
7     Gmail 44.8%
8     Pandora Radio 42.2%
9     Instagram 39.2%
10     Apple Music* 31.7%
11     Amazon Mobile 29.9%
12     Yahoo Stocks 29.5%
13     Apple Maps 28.5%
14     Twitter 25.6%
15     Google Drive 25.3%

* “Apple Music,” as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.

Tags: Android, Apple, Mobile, Samsung, Smartphone