Rankings

December 3, 2015

comScore Reports October 2015 U.S. Smartphone Subscriber Market Share

LG Continues its Smartphone Market Share Gains, Growing Nearly a Full Percentage Point Since July

RESTON, VA, December 2, 2015  – comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2015. Apple ranked as the top smartphone manufacturer with 43.3 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.9 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
193.9 million people in the U.S. owned smartphones (77.9 percent mobile market penetration) during the three months ending in October. Apple ranked as the top OEM with 43.3 percent of U.S. smartphone subscribers. Samsung ranked second with 27.9 percent market share (up 0.6 percentage points from July), followed by LG with 9.8 percent (up 0.9 percentage points), Motorola with 5.1 percent (up 0.2 percentage points) and HTC with 3.3 percent.

Top Smartphone OEMs
3 Month Avg. Ending Oct. 2015 vs. 3 Month Avg. Ending Jul. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jul-15 Oct-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 44.2% 43.3% -0.9
Samsung 27.3% 27.9% 0.6
LG 8.7% 9.8% 0.9
Motorola 4.9% 5.1% 0.2
HTC 3.5% 3.3% -0.2

Smartphone Platform Market Share
Android ranked as the top smartphone platform in October with 52.9 percent market share (up 1.5 percentage points from July), followed by Apple with 43.3 percent, Microsoft with 2.7 percent and BlackBerry with 1 percent. Symbian did not register a meaningful market share percent in October and will be excluded in future rankings reports.

Top Smartphone Platforms
3 Month Avg. Ending Oct. 2015 vs. 3 Month Avg. Ending Jul. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jul-15 Oct-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.4% 52.9% 1.5
Apple 44.2% 43.3% -0.9
Microsoft 2.9% 2.7% -0.2
BlackBerry 1.3% 1.0% -0.3
Symbian 0.1% 0.0% -0.1

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 77.3 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60 percent) and Google Play (52.6 percent).

Top 15 Smartphone Apps
October 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
1     Facebook 77.3%
2     YouTube 61.2%
3     Facebook Messenger 60.0%
4     Google Play 52.6%
5     Google Search 51.1%
6     Google Maps 49.6%
7     Gmail 44.5%
8     Pandora Radio 41.2%
9     Instagram 37.7%
10     Yahoo Stocks 31.7%
11     Apple Music* 30.6%
12     Apple Maps 28.3%
13     Amazon Mobile 27.2%
14     Twitter 25.3%
15     Google Drive 24.9%

* “Apple Music,” as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. comScore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Tags: Android, Apple, Mobile, Samsung, Smartphone