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Blog Sep. 2, 2014 | Share

Top 5 Metrics You're Measuring Incorrectly

With the availability of numerous devices offering web access, daily usage trends, and multi-device ownership by individual consumers, traditional analytics are not only misleading, but often flat out wrong. Here are a few of the metrics being measured incorrectly or not addressed at all by traditional analytics providers. Read more

Press Release Aug. 28, 2014 | Share

comScore to Present at Deutsche Bank Technology Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Serge Matta, President and Chief Executive Officer, will present at the Deutsche Bank Technology Conference in Las Vegas, NV on Thursday, September 11 at 10:50 a.m. PT. Read more

Data Gem Aug. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Read more

Data Gem Aug. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Read more

Presentation Aug. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Press Release Aug. 21, 2014 | Share

comScore’s U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant... Read more

Presentation Aug. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Read more

Blog Aug. 19, 2014 | Share

Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of Mobile

Q2 2014 YY Retail Spending Growth by Channel

comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in mobile commerce spending growth. Following several quarters of y/y growth rates primarily in the mid-20s, the second quarter saw a rapid acceleration... Read more

Market Ranking Aug. 18, 2014 | Share

comScore Releases July 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 190.3 million Americans watched online content videos in July 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Read more

Market Ranking Aug. 18, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for July 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for July 2014 based on data from the comScore Media Metrix® service. Google Sites ranked as the top property on desktop with 191.2 million unique visitors, while AddThis topped the Ad Focus... Read more