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How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Comscore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...

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Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its...

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

The 2015 U.S. Mobile App Report

Millennials Boast Huge Social Networking Growth and Engagement on Smartphon...

Are Smartphones the Swiss Army Knife of the Millennial Generation

The Global Mobile Report

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

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Teens & Older Demos Driving Gains in U.S. Smartphone Penetration

What Potential Does Pinterest Have as an Advertising Platform?