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Introducing a New Media Metrix Data Exploration and Visualization Tool

Automotive Insights

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...

Ad Week 2016: Is precision targeting delivering on its promise?

Ad Week 2016: How do you evaluate quality delivery?

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.

Comscore in Journal of Advertising Research on How Data Analytics, Social M...

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Amon...

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

Comscore Plan Metrix, Now with Mobile Data!

The State of Mobile News Audiences in 3 Charts

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

Comscore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insi...

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...

The 2015 U.S. Mobile App Report