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Partnership Helps Brand Marketers Link Ad Viewability to Actual In-Store Sales
RESTON, VA and DENVER, CO, October 8, 2014 – Comscore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. The partnership allows Comscore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers' campaigns.
The joint measurement will utilize Comscore vCE’s non-human traffic filtering and viewability measurement for digital ad campaigns along with Datalogix's $2 trillion in consumer-level purchasing data, and it will help brands gain new insight into the offline sales performance of ads that were seen by users. The combination of Comscore’s impression-level reporting and Datalogix’s offline sales data will provide deep insights through granular data sets from millions of purchasing households. Using those analytics, advertisers can better determine the most effective channels, publishers, creatives, formats, and demographics for their campaigns and optimize future campaigns at scale.
“We are excited to partner with Datalogix to give brands a clear picture of digital advertising ROI,” said Serge Matta, CEO of Comscore. “By bringing an accurate quantitative feedback loop to digital ad campaigns, brands can gauge how well their ads are working and also obtain the insights needed to improve the effectiveness of their campaigns.”
“For brand advertisers, it’s a vital one-two punch in campaign measurement: Are my ads being seen and are they driving sales?” said Eric Roza, CEO of Datalogix. “Our joint solution brings together Comscore’s viewability measurement with Datalogix’s household-level sales data to give advertisers a 360-degree view of the effectiveness of their campaigns. Through this solution, brand advertisers can measure the real-world sales impact of their campaigns and optimize those campaigns at scale to be more effective.”
“The combination of Comscore vCE and DLX ROI has the potential to be really powerful in driving smarter media strategies,” said Bob Rupczynski, VP Media & Consumer Engagement, Kraft Foods Group. “We need to know how our ads that are actually seen influence in-store buying, and this joint offering not only quantifies that impact but does so at such granularity that we can tweak our strategies across a variety of dimensions.”
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About DatalogixDatalogix provides core infrastructure for data-driven marketing by connecting offline consumer spending with online advertising. It helps leading brands reach audiences of buyers across display, online video, mobile and social and quantify the sales impact of digital marketing campaigns using DLX ROI®. The Company’s expertise spans major consumer segments, including Retail, CPG, and Automotive. For more information, please visit: http://www.datalogix.com/.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the Datalogix strategic partnership, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC's Web site (http://www.sec.gov).
Stockholders of Comscore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. Comscore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Contact:Kate DreyerComscore, Inc. +1 (571) 306-6447press@comscore.com