Press Releases

December 23, 2014

Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs. Year Ago

Holiday Season-to-Date Desktop Spending up 15 Percent to $48.3 Billion

Free Shipping Day (Dec. 18) Hits $926 Million in Spending

RESTON, VA, December 23, 2014 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date, $48.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (Dec. 15-21) posted a strong 18-percent growth in online sales, taking in $5.8 billion in desktop spending in what was the last full week before Christmas. The week began with two billion dollar days – Monday, Dec. 15 at $1.07 billion and Tuesday, Dec. 16 at $1.16 billion – while Free Shipping Day (Thursday, Dec. 18) saw $926 million in desktop spending.

2014 Holiday Season To Date vs. Corresponding Days* in 2013
Non-Travel (Retail) E-Commerce Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Desktop Computers
Source: comScore, Inc.



Millions ($)
2013 2014 Percent Change
Nov. 1–Dec. 21 (vs. Nov. 2-Dec. 22, 2013) $41,971 $48,269 15%
Pre-Thanksgiving (Nov. 1-26 vs. Nov. 2-27, 2013) $17,831 $20,181 13%
Thanksgiving thru Most Recent Week $24,140 $28,088 16%
Thanksgiving Day (Nov. 27) $766 $1,009 32%
Black Friday (Nov. 28) $1,198 $1,505 26%
Holiday Weekend (Nov. 29-30) $1,594 $2,012 26%
Cyber Monday (Dec. 1) $1,735 $2,038 17%
Thanksgiving thru Cyber Monday $5,293 $6,564 24%
Cyber Week (Dec. 1-7) $7,978 $9,126 14%
  Cyber Work Week Mon-Fri (Dec. 1-5) $6,315 $7,287 15%
  Cyber Weekend (Dec. 6-7) $1,663 $1,840 11%
Green Monday (Dec. 8) $1,401 $1,615 15%
Free Shipping Day (Dec. 18) $868 $926 7%
Most Recent Week (Dec. 15-21) $4,920 $5,817 18%
  Most Recent Work Week Mon-Fri (Dec. 15-19) $4,205 $4,845 15%
  Most Recent Weekend (Dec. 20-21) $714 $972 36%

*Corresponding days based on corresponding shopping days (November 2 thru December 22, 2013)

“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” said comScore chairman emeritus Gian Fulgoni. “We are now running at a 15-percent growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”

Weekly Online Holiday Retail Sales

Weekly Desktop Online Holiday Retail Sales in Millions


About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit

Adam Lella
comScore, Inc.
+1 (312) 775-6474


Tags: e-Commerce, Holiday Shopping, Retail