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Spil Games Ranks 1st in Online Gaming Category with 3.2 Million Unique Visitors
Mexico City, Mexico, Septiembre 22nd, 2014 – Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released Online Gaming data from the Comscore MMX® service in conjunction with the Electronic Game Show (EGS) 2014. The data revealed that 10.3 million Mexicans visited Online Gaming sites in July 2014, representing 34 percent of the Mexican desktop internet population.
Top 10 Online Gaming Properties by Number of Unique VisitorsJuly data revealed that Spil Games maintained the first position in the ranking with more than 3.2 million unique visitors. Midasplayer.com Ltd. ranked second with 1.3 million of unique visitors, followed by Minigamers Sites with 1.1 million visitors and MiniJuegos (Moosite S.L.) with 783 thousand visitors. Spil Games had the highest average engagement at 30.4 minutes per visitor, followed by JuegosDiarios.com with 20.0 minutes and Minigamers Sites with 17.8 minutes.
Top 10 Online Gaming Properties by Number of Unique Visitors (000)July 2014Total Mexico, Home and Work, Age 6+, Desktop OnlySource: Comscore MMX
Properties
Unique Visitors (000)
Average Minutes per Visitor
Online Gaming
10,286
35.6
Spil Games
3,262
30.4
Midasplayer.com Ltd.
1,365
12.5
Minigamers Sites
1,171
17.8
MiniJuegos (Moosite S.L.)
783
5.6
JuegosDiarios.com
691
20
EA Websites
655
13
Paisdelosjuegos.com.mx
649
13.6
GSN Games
584
7.5
Preguntados.com
530
7.8
Juegosjuegos.com
387
12.3
Most Visitors to Online Gaming Sites in Mexico are WomenA demographic analysis of the Online Gaming category in Mexico showed that 51 percent of visitors to the category are women. Among both males and females, the highest propensity to visit Online Gaming sites and the highest engagement occurred among age 6-14 year olds. Interestingly, Females age 55 and older also show high engagement with Online Gaming.
“This data reveals that the notion of gamers being predominantly men is a myth,” said Ivan Marchant, Vice President of Comscore Mexico. “In fact, we see that females are more likely to be Online Gamers than men, and across most demographic segments they are also more highly engaged. This dynamic means opportunity for marketers in Mexico interested in reaching females, who often influence a significant amount of household spending decisions.”
Alejandro Bertoldi, EGS manager added: “The data revealed by Comscore confirms the trends that we’ve seen during 12 years at EGS. At the most important video games event in our country, these insights can be very beneficial in helping attendees develop strategies for marketing success.”
Demographic Profile, Online GamingJuly 2014Total Audience: Home and Work, Age 6+, Desktop OnlySource: Comscore MMX
Target Audience (000)
% Composition Unique Visitors
Composition Index Unique Visitors
Composition Index Page Views
Base Audience: Persons: 6+
100.0
Men – Age
All Men
5,021
48.8
96
97
Men: 6-14
1,008
9.8
128
331
Men: 15-24
1,780
17.3
110
107
Men: 25-34
894
8.7
82
90
Men: 35-44
729
7.1
83
63
Men: 45-45
410
4.0
73
44
Men: 55+
200
1.9
Women – Age
All Women
5,265
51.2
104
Women: 6-14
1,166
11.3
152
393
Women: 15-24
1,571
15.3
100
80
Women: 25-34
940
9.1
88
94
Women: 35-44
861
8.4
101
106
Women: 45-54
495
4.8
91
74
Women: 55+
232
2.3
87
158
*Composition Index = % Composition for Online Gaming / % Composition for Total Internet Population x 100. Index of 100 indicates average category representation among that demographic segment.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About EGSDuring 12 years the Electronic Game Show (EGS) has been the most important video games event in Mexico. 2014 edition will be from October 3rd until 5th in Centro Banamex of Mexico City. For more information, please visit www.egs2014.com
ComscoreRodrigo CeronSenior Director, Global Marketing Comscore, Inc.+52 (55) 6827-8330worldpress@comscore.com