Insights

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Apr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Apr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Apr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 May - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Blog Jul. 31, 2013 | Share The UK Mobile Gaming Landscape

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. Read more

By: Ayaan Mohamud Tags: Android, Gaming, iOS, Mobile, Smartphone

Presentation Jul. 17, 2013 | Share

Mobile Gaming Trends - UK Insights

comScore presents insights into the UK mobile gaming market. Read more

By: Hesham Al-Jehani Tags: Gaming, Mobile

Presentation Jan. 23, 2013 | Share Mobile Gaming Europe

State of the Market: Mobile Gaming in Europe

Mobile gaming continues to advance into the mainstream and looks poised to dethrone handheld gaming consoles in the long term. In the EU5 a third of mobile users play games on their phones, up 14% YoY and the number of daily gamers has risen 34% in the same period. Read more

Tags: Gaming, Mobile, Smartphone

Press Release Apr. 26, 2012 | Share

European Mobile Gaming Gets Social: Rise in Smartphone Adoption Drives Increase in Mobile Gaming and Social Play

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile gaming behaviour across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that 42 percent of smartphone users in EU5 reported playing a game on their device in February 2012, displaying an increase... Read more

By: Berit Block Tags: Gaming, Mobile, Smartphone

Press Release Aug. 27, 2010 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2010

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated ‘main event’ commenced.... Read more

By: Adam Lella Tags: Audience Measurement, Gaming, Internet Use, Rankings, Retail, Shopping, , , Web Traffic

Blog Aug. 12, 2009 | Share

Video Games are Dead. Long Live Video Games!

Recent media coverage of the supposed decline of the video game industry has me a bit troubled. The coverage almost singularly focuses on the fact that retail sales of video game are falling off a cliff as a sign of the video game apocalypse – the beginning of the end for the once vibrant industry. “Sorry gamers, it’s been a fun ride, but it’s... Read more

By: Edward Hunter Tags: Gaming

Blog Jan. 28, 2009 | Share

It's time to close the loop for gaming ads

It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences for campaigns, and the industry responded. Then, the next logical demand was issued: give... Read more

By: Edward Hunter Tags: Gaming

Press Release Oct. 14, 2008 | Share

More than Half of Asia-Pacific Internet Users Visited Online Gaming Sites in August 2008, According to comScore

TOKYO, Japan, October 14, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of online gaming in the Asia-Pacific region based on data from the comScore World Metrix Service. The report found that 51 percent of the Asia-Pacific Internet population visited gaming sites in August 2008, spending an average of 87 minutes on the sites, and averaging... Read more

By: Sarah Radwanick Tags: Gaming, Internet Use, Rankings

Press Release Sep. 15, 2008 | Share

Online Gaming Popularity Grows Among Youngest and Oldest Female Segments in the U.S.

RESTON, VA, September 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released results of a study into the online gaming category, indicating significant user growth among teenage girls between the ages of 12 and 17 and women between the ages of 55 and 64. While the total female online gaming audience in August 2008 grew 27 percent versus last year... Read more

By: Andrea Vollman Tags: Gaming, Internet Use

Press Release Aug. 21, 2008 | Share

comScore Reports on German Online and Mobile Gaming for June 2008

LONDON, U.K., August 21, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of the German online gaming sector, based on data from the comScore World Metrix audience measurement service, as well as the German mobile gaming sector, using data from the comScore M: Metrics MobiLens Survey. The study found that 30 percent of the... Read more

By: Ayaan Mohamud Tags: Gaming, Rankings

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