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Developments Underscore Comscore’s Commitment to Deliver Robust Mobile Audience Measurement Solutions for Indonesia
Jakarta, Indonesia, 15 October, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced two initiatives to expand mobile audience measurement in Indonesia with the launch of its syndicated Mobile Metrix solution, available now, and the introduction of joint mobile panel development with Kantar, which will fuel mobile and cross-media audience measurement in the future. Comscore and Kantar will share more details on these developments today at the Mobile Marketing Association (MMA) Forum Indonesia during a joint presentation on The Future of Mobile Measurement.
“Kantar and Comscore recognise the importance of comprehensive mobile measurement as essential to fostering sustainable growth in the mobile advertising and media ecosystem,” said Tim Kelsall, Kantar Chief Client Officer, Asia Pacific. “The joint building of mobile panels in Indonesia will enable both Comscore and Kantar to bring services to market faster, and is an important step forward for the future development of cross-media audience and campaign measurement.”
“The industry needs insights they can act on now as well as the assurance that measurement leaders are planning ahead to address their future needs in this fast-evolving space. Today, we announced initiatives to support both of these needs,” said Kerry J Brown, Comscore Vice President, Southeast Asia. “Starting today, agencies, advertisers and publishers can leverage Comscore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry. We are excited to announce these developments and look forward to sharing more updates as these solutions progress.”
Comscore Mobile Metrix Launches in Indonesia The introduction of Comscore’s census-based Mobile Metrix, now available in Indonesia, allows for reporting of mobile browser and app audiences on smartphones and tablets for tagged publishers. This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Mobile Metrix is available in 12 markets in addition to Indonesia.
About KantarKantar is the data investment management arm of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 12 specialist companies, the group is the pre-eminent provider of compelling data and inspirational insights for the global business community. Its 30,000 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.For further information, please visit us at www.kantar.com. Twitter: Facebook: Google +: LinkedIn
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, USA, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Cautionary Note Regarding Forward-Looking StatementsThis release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from its relationship with Kantar, as well as from Mobile Metrix and the broader MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to Comscore’s most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website (www.sec.gov).
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Candie ChiongComscore, Inc.+65-6704-0256worldpress@comscore.com