Press Releases

September 19, 2007

German Social Networking Community Reaches 14.8 Million

Local Language Social Networking Sites Enjoy Heavy Traffic

LONDON, UK, SEPTEMBER 19, 2007 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report into a selection of Germany’s largest social networking sites, based on data collected through the comScore World Metrix audience ratings service.

Social networking sites attracted 14.8 million unique visitors from within Germany in July – reaching 45.0 percent of the country’s online population. Reiterating its International appeal as the worlds’ largest social networking site, MySpace.com proved to be the most popular social networking property in Germany, attracting 3.7 million unique visitors.

German site StudiVZalso recorded strong traffic, with 3.1 million unique visitors. This student focused social networking property was launched in 2005 as the first in a series of local language sites that have now been expanded into other European countries.

Interestingly, Facebook, which has been growing rapidly across Europe, has not yet made a major introduction to the German market. The site experienced 422% growth in Europe and attracted 7.6 million U.K. visitors in July compared to 177,000 German visitors in the same period – a reach of 1.2 percent of the entire German social networking community.

Bob Ivins, EVP of International Markets at comScore, attributes the relative success of these sites to their ability to cater for local markets: “These sites are founded on their ability to allow Internet users to communicate quickly and effectively with one another. As MySpace.com’s European success shows, language is an important factor. Being able to develop local language pages has allowed them to attract traffic from a number of European countries.”

A Selection of Leading Social Networking Sites
Ranked by German Unique Visitors*
July 2007
Total German, Age 15+ – Home and Work Locations**
Source: comScore World Metrix
Property Total Unique Visitors (000)
Total German Internet Audience 32,924
Social Networking 14,804
MYSPACE.COM 3,650
StudiVZ Sites 3,113
JUX.DE 2,614
PICZO.COM 2,004
STAYFRIENDS.DE 1,335
NETLOG.COM 1,251
SEVENLOAD.COM 1,143
Xing 685
Skyrock Network 507
MSN Groups 440

*Based on a selection of comparable sites, does not constitute a direct ranking.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

MySpace.com’s success in the German market was mirrored across the continent, where it amassed traffic of 25.2 million unique visitors. Two European sites, France’s Skyrock Network and the U.K.’s Bebo.com also recorded significant traffic figures, attracting 13.8 million and 12.1 million unique visitors respectively across the continent.

Despite Facebook’s experience so far in the German social networking community, U.S. based Facebook fared well across Europe as a whole, where it has been the fastest growing social networking site this year. The property has increased total traffic by 422 percent since January to reach 10.8 million European unique visitors. This dramatic growth comes on the heels of Facebook’s decision in September 2006 to open up registration to all age groups worldwide, a change from the previous policy requiring a valid email address from a university, secondary school, or businesses.

A Selection of Leading Social Networking Sites
Ranked by European Unique Visitors*
July 2007 vs. January 2007
Total European, Age 15+ – Home and Work Locations**
Source: comScore World Metrix
Property Total Unique Visitors (000)
Jan 2007 July 2007 % Change
Total European Internet Audience 218,063 224,759 3%
MYSPACE.COM 20,341 25,176 24%
Skyrock Network 11,327 13,785 22%
BEBO.COM 7,461 12,101 62%
FACEBOOK.COM 2,066 10,795 422%
HI5.COM 6,979 9,554 37%
PICZO.COM 7,557 8,035 6%
NETLOG.COM 8,140 7,450 -8%
DADA.NET 4,957 6,689 35%
MSN Groups 6,941 5,528 -20%
BADOO.COM 1,923 5,192 170%

*Based on a selection of comparable sites, does not constitute a direct ranking.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings, Social