Press Releases

April 15, 2008

comScore Releases March 2008 U.S. Search Engine Rankings

RESTON, VA, April 15, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. March 2008 saw Americans conduct 10.8 billion core searches, representing a 9-percent increase versus February.

March 2008 U.S. Core Search Rankings

In March, Google Sites extended its share of core searches to 59.8 percent, up from 59.2 percent the previous month. Yahoo! Sites ranked second with 21.3 percent, followed by Microsoft Sites (9.4 percent), AOL LLC (4.8 percent), and Ask Network (4.7 percent).

comScore Core Search Report*
March 2008 vs. February 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Share of Searches (%)
Feb-08 Mar-08

Point Change

Mar-08 vs. Feb-08

Total Core Search 100.0% 100.0% 0.0
Google Sites 59.2% 59.8% 0.6
Yahoo! Sites 21.6% 21.3% -0.3
Microsoft Sites 9.6% 9.4% -0.2
AOL LLC 4.9% 4.8% -0.1
Ask Network 4.6% 4.7% 0.1

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains during the month. Google Sites saw more than 6.4 billion core searches, followed by Yahoo! Sites with 2.3 billion, and Microsoft Sites with 1 billion.

comScore Core Search Report*
March 2008 vs. February 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0
Core Search Entity Search Queries (MM)
Feb-08 Mar-08

Percent Change

Mar-08 vs. Feb-08

Total Core Search 9,882 10,771 9%
Google Sites 5,855 6,438 10%
Yahoo! Sites 2,136 2,296 7%
Microsoft Sites 953 1,012 6%
AOL LLC 488 521 7%
Ask Network 450 503 12%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.

March U.S. Expanded Search Rankings

In the March 2008 analysis of the Top 50 properties where search activity is observed, Google Sites led with 8.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites (more than 1 billion), and AOL LLC (891 million).

comScore Expanded Search Query Report
March 2008 vs. February 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

 

Expanded Search Entity

Search Queries (MM)
Feb-08 Mar-08

Percent Change

Mar-08 vs. Feb-08

Total Expanded Search 13,806 15,088 9%
Google Sites 7,390 8,267 12%
 Google 5,917 6,531 10%
 YouTube/All Other 1,473 1,736 18%
Yahoo! Sites 2,262 2,391 6%
 Yahoo! 2,234 2,359 6%
 All Other 28 32 14%
Microsoft Sites 984 1,054 7%
 MSN-Windows Live 952 1,019 7%
 Microsoft/All Other 32 35 9%
AOL LLC 864 891 3%
 AOL 493 527 7%
 MapQuest/All Other 371 364 -2%
Ask Network 452 506 12%
 Ask.com 283 316 12%
 MyWebSearch.com/ All Other 169 190 12%
eBay 480 474 -1%
Fox Interactive Media 337 377 12%
 MySpace 330 368 12%
 All Other 7 9 29%
Craigslist.org 239 277 16%
Amazon Sites 139 149 7%
Facebook.com 103 107 4%

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Google, Microsoft, Rankings, Search, Yahoo