Insights

Key Insights from 2012
and What They Mean for
the Coming Year

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics.

Turning Big Data into Mobile Subscriber Insights

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Young Brits Have A Higher Recall of Mobile Advertising

Young Brits Have A Higher Recall of Mobile Advertising

22 May - Telecom Analytics at CTIA

Turning Big Data into Mobile Subscriber Insights Brian Jurutka, SVP, Subscriber Analytics, comScore, Inc.
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23 May - Mobile Marketing Innovation Day

Analytics – Data and Trends in the Digital Industry
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28 May - 2013 Latin America Digital Future in Focus

This webinar will explore the latest trends in social media, online video, digital advertising, mobile and e-commerce, how these trends are currently shaping the Latin American digital marketplace and what that means for the coming year.
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Blog Apr. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Read more

By: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, TV, Video, Yahoo, YouTube

Press Release Apr. 4, 2013 | Share

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Read more

By: Stephanie Flosi Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian

Press Release Mar. 6, 2013 | Share

comScore Reports January 2013 U.S. Smartphone Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market... Read more

Tags: Android, Apple, BlackBerry, Google, HTC, iPhone, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian

Press Release Feb. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Read more

By: Carmela Aquino Tags: Android, Apple, BlackBerry, HTC, iOS, iPad, iPhone, , LG, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, Telecom, WiFi

Press Release Jan. 14, 2013 | Share

comScore Releases December 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7 billion online content videos in December, while video ad views totaled 11.3 billion. Read more

By: Stephanie Flosi Tags: Ad Impressions, Advertising, Amazon, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Yahoo, YouTube

Case Study Nov. 27, 2012 | Share Digital Analytix Business Study Wegener

Digital Analytix Business Study: Wegener

The Digital Analytix Office Link functionality gave Wegener the unrivaled ability to use applications that its editorial staff uses everyday to communicate data trends and performance to goal for its key performance indicators. Read more

Tags: Media & Entertainment, Microsoft, News, Web Analytics

Press Release Nov. 16, 2012 | Share

comScore Releases October 2012 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted. Read more

By: Stephanie Flosi Tags: AOL, Audience Measurement, Google, Internet Use, Microsoft, Rankings, Search, Yahoo

Press Release Nov. 15, 2012 | Share

comScore Releases October 2012 U.S. Online Video Rankings

comScore today released data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion. Read more

By: Stephanie Flosi Tags: Ad Impressions, Advertising, AOL, Audience Measurement, Engagement, Facebook, Google, Internet Use, Media & Entertainment, Microsoft, Online video, Rankings, Streaming, Top 10 Sites, VEVO, Video, Warner Music, Web Traffic, Yahoo, YouTube

Press Release Nov. 2, 2012 | Share

comScore Reports September 2012 U.S. Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26 percent market share. Smartphone penetration... Read more

By: Stephanie Flosi Tags: Android, Apple, Audience Measurement, BlackBerry, HTC, LG, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone, Symbian

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