Press Releases

June 18, 2008

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2008

Mother’s Day Prompts Growth to Flower and Gift Sites, while Summer Vacation Planning Drives Traffic to Travel Sites

Google Sites Remains #1 Property

RESTON, VA, June 18, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for May 2008 based on data from the comScore Media Metrix service. Content categories showing gains in May included flowers/gifts/greetings, jewelry/luxury goods/accessories, coupon, and travel sites.

“Mother’s Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “Summer travel was also on Americans’ minds this month as warmer weather and the end of the school year spurred vacation planning. With Americans feeling the pocket pinch of soaring gas prices, rising food costs and an unsteady market, scouring the Internet for hot travel deals was essential for many to ensure an affordable summer vacation.”

Honoring Mom Drives Traffic to Gift and Retail Sites

Flowers/gifts/greetings sites saw gains with the celebration of Mother’s Day on May 11. The category reached 42.4 million visitors, up 15 percent from April, making it the top-gaining category for the month. AmericanGreetings Property led the category with 15.7 million visitors (up 5 percent), followed by Hallmark with 5.5 million visitors (up 23 percent). Proflowers.com ranked third with nearly 5.5 million visitors, representing a 319-percent gain versus April and ranking it as one of the top-gaining properties for the month. The e-cards category also saw traffic increase, as it grew 8 percent to more than 35 million visitors.
Other retail categories gained as a result of Mother’s Day, including jewelry/luxury goods/accessories (up 9 percent to 17.5 million visitors) and mall sites (up 9 percent to 29 million visitors). MSN Shopping led the mall category with 7 million visitors, a 25-percent jump from April.

Traffic to Coupon Sites Increases as Economic Concerns Rise

With rising consumer costs affecting many Americans, coupon sites saw their traffic soar in May as people looked for ways of reducing their monthly budgets. The category grew 11 percent to 24.5 million visitors during the month, as each of the top five sites in the category experienced double-digit gains. Coupons, Inc. led the category with 7.2 million visitors (up 20 percent), followed by Eversave.com with 5.2 million visitors (up 13 percent) and CoolSavings.com with more than 5.1 million visitors (up 24 percent).

Summer Vacation Draws Many to Travel Sites

With Memorial Day marking the unofficial beginning of summer and vacation season, several travel categories achieved gains. The travel-information category grew 9 percent to more than 47 million visitors, led by Travel Ad Network with 11.7 million visitors (up 7 percent), Yahoo! Travel with 10 million visitors (up 5 percent), and Tripadvisor Sites with 8.2 million visitors (up 16 percent).

Online travel agent sites grew 7 percent to 45 million visitors, led by Expedia Inc. with 25.4 million visitors (up 8 percent), Travelocity with 12 million visitors (up 10 percent), and Orbitz.com with more than 9 million visitors. Travel – ground/cruise sites also saw an increase, up 6 percent to 11.2 million visitors.

Top 50 Properties

Google Sites maintained its #1 position in the Top Properties ranking, reaching 143.4 million Americans in May. Yahoo! Sites ranked second with nearly 143 million visitors, followed by Microsoft Sites with 121.3 million visitors. Time Warner – Excluding AOL moved up one position to #9 with 56 million visitors. IRS.gov jumped 14 positions to #20 with 31 million visitors, propelled by Americans checking the status of tax refunds and stimulus checks.

Top 50 Ad Focus Ranking

Platform-A continued to lead the Ad Focus ranking, reaching 90 percent of the nearly 191 million Americans online in May. 24/7 Real Media moved up three spots to #15, while Turn, Inc. jumped 6 positions to #26, reaching 39 percent of the online population.

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
May 2008 vs. April 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Apr-08 May-08 % Change Rank by Unique Visitors
Total Internet : Total Audience 190,728 190,858 1  N/A
Proflowers.com 1,301 5,453 319 200
Vonage Holdings Corp 2,202 4,832 119 227
Vlaze Media Networks, Inc. 4,021 7,162 78 153
Discovery.com Sites 8,800 15,473 76 62
IRS.gov 23,354 31,113 33 20
UnitedHealth Group 3,999 5,302 33 203
Infospace Network 7,005 8,988 28 119
Groupe Lagardere 3,738 4,763 27 233
Hollywood.Net - Hollywood Online Network 6,111 7,665 25 141
Toyota 5,123 6,418 25 172

*Ranking based on the top 250 properties in May 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
May 2008 vs. April 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

 

 

Total Unique Visitors (000)
Apr-08 May-08 % Change
Total Internet : Total Audience 190,728 190,858 1
Flowers/Gifts/Greetings 36,729 42,421 15
Coupons 22,063 24,508 11
Travel - Information 43,330 47,272 9
Jewelry/Luxury Goods/Accessories 16,044 17,476 9
Mall 26,641 29,009 9
Lotto/Sweepstakes 27,028 29,293 8
e-cards 32,591 35,319 8
Online Trading 11,071 11,961 8
Online Travel Agents 42,308 45,092 7
Travel - Ground/Cruise 10,546 11,193 6

TABLE 3

comScore Top 50 Properties (U.S.)
May 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

 (000)

  Total Internet : Total Audience 190,858        
1 Google Sites 143,389   26 Adobe Sites 28,107
2 Yahoo! Sites 142,925   27 Comcast Corporation 26,564
3 Microsoft Sites 121,257   28 Yellowpages.com Network 26,505
4 AOL LLC 111,395   29 Expedia Inc 25,415
5 Fox Interactive Media 89,424   30 Gorilla Nation 24,747
6 eBay 78,271   31 Bank of America 23,966
7 Wikipedia Sites 59,090   32 Shopzilla.com Sites 23,937
8 Amazon Sites 58,314   33 United Online, Inc 23,768
9 Time Warner - Excluding AOL 55,930   34 CBS Corporation 23,456
10 Ask Network 54,563   35 CareerBuilder LLC 22,921
11 New York Times Digital 48,280   36 Photobucket.com LLC 22,698
12 Apple Inc. 48,050   37 Gannett Sites 22,592
13 Viacom Digital 43,669   38 Monster Worldwide 21,325
14 Glam Media 42,048   39 Demand Media 21,273
15 Weather Channel, The 36,380   40 WordPress 20,015
16 Facebook.com 35,594   41 Real.com Network 19,885
17 CNET Networks 33,142   42 ESPN 18,981
18 craigslist, inc. 31,489   43 E.W. Scripps 18,741
19 Wal-Mart 31,196   44 WebMD Health 18,391
20 IRS.GOV 31,113   45 Hearst Corporation 18,312
21 Superpages.com Network 30,769   46 WorldNow - ABC Owned Sites 18,035
22 Target Corporation 29,981   47 Cox Enterprises Inc. 17,853
23 AT&T, Inc. 29,691   48 Answers.com Sites 17,630
24 Verizon Communications Corporation 29,095   49 WhitePages 17,492
25 Disney Online 28,350   50 iVillage.com: The Womens Network 17,173

TABLE 4

comScore Ad Focus Ranking (U.S.)
May 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 190,858 100.0          
1 Platform-A** 172,422 90%   26 Turn, Inc** 74,879 39%
2 Advertising.com** 170,722 89%   27 MySpace.com* 73,691 39%
3 Yahoo! Network** 163,626 86%   28 NNN Total Newspapers: U.S. 71,398 37%
4 Google Ad Network** 158,514 83%   29 Undertone Networks** 70,605 37%
5 Specific Media** 150,336 79%   30 YouTube.com 66,218 35%
6 ValueClick Networks** 145,884 76%   31 Gorilla Nation Media 66,152 35%
7 Tribal Fusion** 141,908 74%   32 Quigo** 65,816 34%
8 Yahoo! 141,023 74%   33 Ybrant Digital- AdDynamix/Oridian** 65,642 34%
9 Google 135,390 71%   34 eBay.com 63,238 33%
10 Casale Media Network** 129,752 68%   35 IAC Ad Solutions – Media Partners 58,157 30%
11 adconion media group** 124,760 65%   36 MSN.com Home Page 57,169 30%
12 DRIVEpm** 123,601 65%   37 Ask Network 54,563 29%
13 Traffic Marketplace** 121,781 64%   38 Kontera** 53,936 28%
14 interCLICK** 114,506 60%   39 MapQuest 48,879 26%
15 24/7 Real Media** 113,626 60%   40 NNN Top 25 48,660 25%
16 AOL Media Network 111,395 58%   41 Real Cities Network 48,213 25%
17 MSN-Windows Live 107,710 56%   42 IB Local Network 47,668 25%
18 ADSDAQ by ContextWeb** 104,152 55%   43 Amazon.com 47,446 25%
19 Tremor Media - Media Partners 103,653 54%   44 YuMe Video Network - Media Partners 46,823 25%
20 Burst Media** 89,450 47%   45 PrecisionClick** 46,461 24%
21 Collective Media** 84,129 44%   46 Business.com Network 46,228 24%
22 AdBrite** 83,731 44%   47 Userplane** 44,543 23%
23 Centro 82,215 43%   48 Vizi Inc** 44,542 23%
24 CPX Interactive** 77,459 41%   49 The Nabbr Network - Exclusive Media Partners 40,512 21%
25 Vibrant Media** 76,155 40%   50 About 40,301 21%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in Mayl. For instance, Yahoo! was seen by 74 percent of the more than 190 million Internet users in May.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com



Tags: Google, Internet Use, Microsoft, Rankings, Yahoo