Press Releases

February 25, 2009

Tuenti Most Popular Social Networking Site in Spain

Spanish Language Interface Introduction Helps Facebook Surge into Second Position

LONDON, U.K., February 25, 2009 –comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of Spanish and European social networking site usage, based on data from the comScore World Metrix audience measurement service. The study showed that 13.2 million Spanish Internet users visited at least one social networking site in December 2008, representing 73.7 percent of the total Spanish Internet audience.

Social Networking Attracts Three Quarters of European Internet Users

Of the 282.7 million European Internet users age 15 and over who went online via a home or work computer in December 2008, 211 million visited a social networking site – a reach of 74.6 percent and a growth of 13.7 percentage points versus the previous year. Of the 16 individual European countries studied, social networking reach in Spain was second only to the U.K. at 73.7 percent, having grown 10.8 percentage points versus the previous year.
 

European Social Networking Reach by Country
Total Europe, Age 15+ - Home & Work Locations*
December 2008 vs. December 2007
Source: comScore World Metrix
Country Percentage Reach
Dec-2007 Dec-2008 Point change
Europe 61.0 74.6 13.7
United Kingdom 78.4 79.8 1.4
Spain 62.8 73.7 10.8
Portugal 65.7 72.9 7.2
Denmark 54.4 69.7 15.3
Italy 56.5 69.3 12.9
Belgium 59.0 68.2 9.2
Germany 48.4 67.3 19.0
Ireland 59.9 66.9 7.0
Finland 61.2 66.2 5.0
Sweden 61.3 65.4 4.1
Switzerland 53.7 64.7 11.0
France 52.2 63.9 11.8
Russian Federation 46.1 63.5 17.4
Netherlands 57.2 63.0 5.8
Norway 54.2 58.9 4.8
Austria 38.8 49.7 11.0

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. 

Tuenti Outranks Facebook as Most Popular Social Networking Site in Spain

Approximately 13 million Spanish Internet users visited a social networking site in December 2008 - up 41 percent versus the previous year. The most popular social networking property was Spanish site Tuenti.com, which grew 770 percent over the course of the year to 5.6 million visitors in December 2008. Hot on the Spanish property’s heels was Facebook.com, which grew 1,147 percent versus the previous year to 4.3 million visitors in December, followed by Fotolog.com (3.4 million visitors), and Hi5.com (2 million visitors).

“2008 was a significant year for social networking in Spain,” said Mike Read, SVP and Managing Director of comScore, Europe. “Thanks to the success of both Facebook and local language player Tuenti.com, the overall size of the social networking audience grew significantly over the course of the year, adding over three and a half million Spanish users. Having introduced its Spanish language interface in February last year, it will be interesting to see if Facebook can further close the gap on Tuenti in 2009, or if the market will reach an equilibrium and find room for both properties as leading destinations for the Spanish social networking community.”
 

A Selection of Leading Social Networking Sites Ranked by Total Spanish Unique Visitors (000)*
Total Spain, Age 15+ - Home & Work Locations
December 2008 vs. December 2007
Source: comScore World Metrix
Property Dec-2007 Dec-2008 % Change
Total Spanish Internet Audience 14,906 17,893 20%
Social Networking 9,367 13,185 41%
Tuenti.com 649 5,644 770%
Facebook.com 346 4,316 1,147%
Fotolog.com 3,141 3,351 7%
Hi5.com 738 1,997 170%
Metroflog.com 1,572 1,937 23%
Sonico.com N/A 1,629 N/A
MySpace Sites N/A 1,462 N/A
Badoo.com 883 1,249 41%
Netlog.com 299 339 13%
Skyrock 236 289 22%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
comScore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



Tags: Rankings, Social