Press Releases

December 16, 2012

Five-Day U.S. Online Spending Total for Most Recent Workweek Surpasses $5 Billion as Four Individual Days Surpass $1 Billion in Sales

Green Monday (Dec. 10) Kicked Off Strong Week with $1.275 Billion to Rank as 3rd Heaviest Online Shopping Day in History

RESTON, VA, December 16, 2012 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season. For the holiday season-to-date $33.8 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent workweek saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.                                               

2012 Holiday Season To Date vs. Corresponding Days* in 2011
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.

 

 

Millions ($)
2011 2012 Percent Change
November 1-December 14 $30,031 $33,808 13%
Thanksgiving Day (Nov. 22) $479 $633 32%
Black Friday (Nov. 23) $816 $1,042 28%
Thanksgiving Weekend (Nov. 24-25) $1,031 $1,187 15%
Cyber Monday (Nov. 26) $1,251 $1,465 17%
Green Monday $1,133 $1,275 13%
Week of Dec. 8-14 $6,315 $6,992 11%

*Corresponding days based on corresponding shopping days (November 3 thru December 16, 2011)

“This past workweek saw four days surpass the billion dollar spending threshold during the heaviest five-day online shopping period on record,” said comScore chairman Gian Fulgoni. “With this most recent week in the books, the peak spending period may now be in our rear-view-mirror – but the online holiday shopping season is not over yet. We should have one more headline day on Free Shipping Day this Monday the 17th as the procrastinators among us scramble to order gifts in time for Christmas next week. For the season-to-date, the growth rate based on corresponding days last year is 13 percent. But, with two extra shopping days between Thanksgiving and Christmas this year, we still expect that the full season will realize a growth rate well north of 13 percent.”

Top Ten Online Spending Days in History

For the 2012 holiday season-to-date, eleven individual days have surpassed $1 billion in online retail sales, already surpassing last year’s record of ten shopping days. Cyber Monday (Nov. 26, 2012) currently ranks as the heaviest online spending day of the season – and in history – at $1.465 billion. Tuesday, Dec. 4, 2012 ranks second with $1.362 billion, followed by Monday, Dec. 10, 2012 (Green Monday) with $1.275 billion, Tuesday, Nov. 27, 2012 with $1.263 billion and Monday, Nov. 28, 2011 (Cyber Monday 2011) with $1.251 billion.

Top Ten U.S. Online Spending Days in History (thru Dec. 14, 2012)
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home & Work Locations
Source: comScore, Inc.
Rank Date Spending in Millions ($)
1 Monday, Nov. 26, 2012 (Cyber Monday) $1,465
2 Tuesday, Dec. 4, 2012 $1,362
3 Monday, Dec. 10, 2012 (Green Monday) $1,275
4 Tuesday, Nov. 27, 2012 $1,263
5 Monday, Nov. 28, 2011 (Cyber Monday) $1,251
6 Tuesday, Dec. 11, 2012 $1,220
7 Friday, Dec. 14, 2012 $1,219
8 Monday, Dec. 5, 2011 $1,178
9 Thursday, Dec. 13, 2012 $1,135
10 Monday, Dec. 12, 2011 (Green Monday) $1,133

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: e-Commerce, Holiday Shopping, Retail, Shopping