2012

Press Release Apr. 3, 2014 | Share

comScore Announces the Beta Release of Mobile Metrix® in the Netherlands for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in The Netherlands for reporting of mobile browser and app audiences on smartphones and tablets. Read more

By: Hélène Azevedo Tags: Apps, Audience Measurement, Mobile

Blog Mar. 18, 2014 | Share The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. Read more

By: Michael Ciadella Tags: Advertising, Amazon, Apps, Mobile, Multi-Platform

Blog Dec. 9, 2013 | Share The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The Multi-Platform Majority: How Mobile is Changing the Way We Experience the Web

The best way to define mobile utility is to break down the device adoption trends and usage profiles. The greater the penetration and the greater the time spent directly correlates to how useful mobile internet access is to all of us. Read more

By: Eli Goodman Tags: Apps, Mobile, Multi-Platform

Press Release Nov. 5, 2013 | Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... Read more

By: Adam Lella Tags: Apps, Mobile, Smartphone

Blog Sep. 10, 2013 | Share Mobile Apps

Measurement in the Evolving App Environment

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more

By: Sherwood Pengel Tags: Apps, Mobile, Smartphone, Tablets, Web Analytics

Press Release Sep. 6, 2013 | Share

comScore Reports July 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Apple ranked as the top smartphone manufacturer with 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked... Read more

By: Adam Lella Tags: Android, Apple, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Press Release Aug. 7, 2013 | Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share

comScore Reports June 2013 U.S. Smartphone Subscriber Market Share Read more

By: Adam Lella Tags: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

Press Release Jun. 4, 2013 | Share

comScore Reports April 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more

By: Adam Lella Tags: Android, Apps, Mobile, Mobile Operators, Rankings, RIM, Smartphone

Press Release May. 3, 2013 | Share

comScore Reports March 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending March 2013. Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform... Read more

By: Adam Lella Tags: Android, Apps, BlackBerry, Google, iPhone, Mobile, Mobile Operators, Rankings, RIM, Samsung, Smartphone,

Press Release Apr. 4, 2013 | Share

comScore Reports February 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry for the three month average period ending February 2013. Read more

By: Adam Lella Tags: Android, Apple, Apps, BlackBerry, Google, iPhone, Microsoft, Mobile, Rankings, RIM, Samsung, Smartphone,

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