Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Read more
By: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone
2013 Mobile Future in Focus
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Read more
By: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, HTC, iOS, iPad, iPhone, LG, Nokia, RIM, Samsung, Smartphone, Tablets
Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App
With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Read more
By: Andrew Lipsman Tags: Android, Apps, Facebook, Google Maps, iOS, Media & Entertainment, Mobile, Rankings, RIM, Smartphone
ClickZ Talks Mobile Metrics With comScore
Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. View
Tags: Apps, MobilecomScore Reports October 2012 U.S. Mobile Subscriber Market Share
comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share. Google Android continued... Read more
By: Stephanie Flosi Tags: Android, Apple, Apps, Audience Measurement, BlackBerry, Google, HTC, iOS, iPhone, Mobile, Rankings, RIM, Samsung, Smartphone, SymbiancomScore Selected by Leading Russian Publisher SUP Media as Analytics Provider
comScore, Inc. (NASDAQ: SCOR), today announced that SUP Media, a leading publisher in the Russian internet market with sites such as LiveJournal.com and Gazeta.ru, selected comScore Digital Analytix as its analytics platform. This important new client extends the worldwide reach of the Digital Analytix platform and highlights the product’s continued... Read more
By: Berit Block Tags: Apps, Technology, Web Analytics, Web Traffic
Building More Informed Mobile Strategies for Today's Multi-Device World
In this webinar, comScore VP of Mobile Business Development, Hans Fredericks and Netbiscuits Managing Director and President North America, Craig Besnoy share the latest insights on the new digital consumer and how publishers can build more informed mobile strategies to grow audiences and increase engagement. Read more
Tags: Apps, Media & Entertainment, Mobile, Tablets
Digital Analytix Business Study - AP iCircular App
Digital Analytix powers improvements for AP’s iCircular, boosting engagement and adoption to grow advertising revenue for media companies. Read more
Tags: Advertising, Apps, Mobile, News, Newspapers, Shopping, Web AnalyticsThe comScore Data Passport - Second Half 2011
From emerging markets to converging media, comScore digital business analytics provide clarity in a connected world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more
Tags: Apps, Banking, Google Plus, Mobile, Online video, QR Code, Retail, Shopping, Social, TravelcomScore Releases Inaugural Data from Total Universe Report
comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement for 100 percent of a site’s traffic, including usage via mobile phones, apps, tablets and shared computers... Read more
By: Cameron Meierhoefer Tags: Apps, Mobile, Smartphone