State of the Market: Mobile Gaming in Europe
Mobile gaming continues to advance into the mainstream and looks poised to dethrone handheld gaming consoles in the long term. In the EU5 a third of mobile users play games on their phones, up 14% YoY and the number of daily gamers has risen 34% in the same period. Read more
Tags: Gaming, Mobile, SmartphoneEuropean Mobile Gaming Gets Social: Rise in Smartphone Adoption Drives Increase in Mobile Gaming and Social Play
comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile gaming behaviour across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that 42 percent of smartphone users in EU5 reported playing a game on their device in February 2012, displaying an increase... Read more
By: Berit Block Tags: Gaming, Mobile, SmartphoneVideo Games are Dead. Long Live Video Games!
Recent media coverage of the supposed decline of the video game industry has me a bit troubled. The coverage almost singularly focuses on the fact that retail sales of video game are falling off a cliff as a sign of the video game apocalypse – the beginning of the end for the once vibrant industry. “Sorry gamers, it’s been a fun ride, but it’s... Read more
By: Edward Hunter Tags: GamingIt's time to close the loop for gaming ads
It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences for campaigns, and the industry responded. Then, the next logical demand was issued: give... Read more
By: Edward Hunter Tags: GamingThe Wizard of Oz had it right…
Hi, I’m Edward Hunter. I’ve been a gamer for many years and now have the perfect job working with comScore clients in the gaming industry. Read more
By: Edward Hunter Tags: Gaming