February 9, 2023

Media & Entertainment - Social Media Ranking by Engagement in India

Roberta Cavalcante
Roberta Cavalcante
Senior Corporate Marketing Manager

The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.

The industry is a rapidly growing sector, encompassing various forms of content production and distribution such as television, film, digital media, and print. It is one of the largest and most vibrant industries in India, attracting a large and diverse audience. With the rise of digital platforms, the industry is poised for even greater growth for companies in the sector.

Aaj Tak, ABP News, and STAR Vijay Television lead the pack with the highest number of cross platform actions. Discover the ranking of the top 12 properties in the Indian Media & Entertainment industry by engagement:

Top 12 Social Properties in Media & Entertainment in India, January 2023

Properties

Actions (CP)

Audience (CP)

1

Aaj Tak (IN)

70,978,073

34,539,478

2

ABP News (IN)

29,953,425

29,683,131

3

STAR Vijay Television (IN)

29,002,776

12,658,551

4

HT Media Group (IN)

21,974,814

17,333,273

5

ABP Live Marathi - ABP Majha (IN)

16,726,155

7,888,430

6

INDIA TODAY (IN)

16,287,293

21,833,263

7

Zee News (IN)

14,456,531

24,031,160

8

Times Now Navbharat (IN)

14,322,887

1,243,654

9

Zee Kannada (IN)

14,142,528

3,120,322

10

PINKVILLA (IN)

13,939,608

6,508,002

11

India TV (IN)

12,777,656

12,984,463

12

YRF - Yash Raj Films (IN)

11,327,995

23,492,318

Source: Shareablee Powered by Comscore, Media & Entertainment , January 2023, Instagram, Facebook and Twitter, India

With the rise of digital and social media, it has become more important than ever to understand the brands that are connecting with audiences on a large scale.

With Shareablee powered by Comscore, now publishers can see not only their digital audience and engagement but their social interaction with their audiences to define better monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, and if you want to review all the rankings we produce for the Indian market every month, please contact us.