March 3, 2016

comScore Reports January 2016 U.S. Smartphone Subscriber Market Share

Facebook Messenger Continues to Grow its Audience, Nearing 2/3rds Penetration of Smartphone App Users

RESTON, VA, March 4, 2016  – comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for January 2016. Apple ranked as the top smartphone manufacturer with 43.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.8 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
198.5 million people in the U.S. owned smartphones (79.1 percent mobile market penetration) during the three months ending in January. Apple ranked as the top OEM with 43.6 percent of U.S. smartphone subscribers (up 0.3 percentage points from October). Samsung ranked second with 28.5 percent market share (up 0.6 percentage points), followed by LG with 9.6 percent, Motorola with 5 percent and HTC with 3.2 percent.

Top Smartphone OEMs
3 Month Avg. Ending Jan. 2016 vs. 3 Month Avg. Ending Oct. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Oct-15 Jan-16 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 43.3% 43.6% 0.3
Samsung 27.9% 28.5% 0.6
LG 9.8% 9.6% -0.2
Motorola 5.1% 5.0% -0.1
HTC 3.3% 3.2% -0.1

Smartphone Platform Market Share
Android ranked as the top smartphone platform in January with 52.8 percent market share, followed by Apple with 43.6 percent (up 0.3 percentage points from October), Microsoft with 2.7 percent and BlackBerry with 0.8 percent.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2016 vs. 3 Month Avg. Ending Oct. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Oct-15 Jan-16 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.9% 52.8% -0.1
Apple 43.3% 43.6% 0.3
Microsoft 2.7% 2.7% 0.0
BlackBerry 1.0% 0.8% -0.2

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 78.4 percent of the app audience, followed by Facebook Messenger (64.1 percent), YouTube (61.1 percent) and Google Play (51 percent).

Top 15 Smartphone Apps
January 2016
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
1     Facebook 78.4%
2     Facebook Messenger 64.1%
3     YouTube 61.1%
4     Google Play 51.0%
5     Google Search 50.2%
6     Google Maps 48.7%
7     Gmail 44.8%
8     Pandora Radio 41.4%
9     Instagram 39.0%
10     Amazon Mobile 33.4%
11     Apple Music* 31.5%
12     Yahoo Stocks 30.1%
13     Apple Maps 28.1%
14     Google Drive 26.8%
15     Twitter 25.2%

 *“Apple Music,” as it appears in comScore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.

Tags: Android, Apple, Mobile, Samsung, Smartphone