Ad Week 2016: What’s needed to make data truly actionable?
There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?
Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.
Aaron Fetters SVP, comScore
Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
Lyle Schwartz Managing Partner, GroupM
Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
Julie Fleischer Managing Director, Retail, OMD
Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company