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博客 七月. 2, 2015 | Share

comScore in Journal of Advertising Research on the Rise of the Digital Omnivore

Gian Fulgoni

Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three television networks, run advertisements in newspapers and magazines, or rely on the U.S. Postal Service and direct mail. The advent of digital technologies,... 阅读更多

Market Ranking 七月. 2, 2015 | Share

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with... 阅读更多

介绍 七月. 2, 2015 | Share

Measuring Cross-Channel Shoppers Across Platforms

Measuring Cross Channel Shoppers Across Platforms

At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of comScore, presented findings on measuring the cross-channel shopper in a cross-platform world. 阅读更多

视频 七月. 2, 2015 | Share

Online travel hits $35B

Online Travel hits 31 Billion USD

Gian Fulgoni discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive. View

Market Ranking 六月. 19, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique... 阅读更多

Market Ranking 六月. 19, 2015 | Share

comScore Releases May 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... 阅读更多

博客 六月. 19, 2015 | Share

comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year

comScore Named to Online Trust Alliance for Third Consecutive Year

We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers... 阅读更多

介绍 六月. 17, 2015 | Share

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape. 阅读更多

Market Ranking 六月. 16, 2015 | Share

comScore Releases May 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in May with 64.1 percent of search queries conducted. 阅读更多

介绍 六月. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. 阅读更多