Four out of five millennials use Snapchat
Video Blog: Top 3 Insights from the "State of OTT"
Hollywood's summer fizzle cools off studio stocks
Paul Dergarabedian, Comscore, and Doug Creutz, Cowen, discuss how to play entertainment stocks via blockbuster movies, such as Spiderman, which comes out this weekend.
Comscore Expanding Total Home Cross Screen Measurement
Local TV Will Take National Spending
Fireside Chat with Lyle Schwartz and Aaron Fetters
In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability plays in a...
Why Marketers Need to Know About Advanced Currencies
Expectations from Snapchat
This holiday season consumers will spend around $80B online
CNBC: 2017 is Box Office Equivalent of 100-Year Flood
Holiday shopping promotions starting earlier and earlier
Advanced TV Targeting Early In A Mega Trend
Ad Week 2016: Is precision targeting delivering on its promise?
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Mobile video is driving force in this election