TV Needs an Impression-Based Currency for Pay-Per-Performance
OTT Shows Key Strength in Impression-Based Targeting
TV Must Embrace Digital-Style Buying
Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched...
We’re Breaking Silos for Audience-Based Buying
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
Local TV advertising is getting more sophisticated with the development of technologies to help media buyers with their decision-making. That development is part of the broader convergence of traditio...
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV
Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...
Comscore and LiveRamp Partner For Reliable TV Information
The role of the research sector in supporting the European Union’s privacy-...
Communication and Brand Strategy in A Crisis
Measurement and Analytics Role in Driving Strategy in Turbulent Times
INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...