Football Coverage Shines on Broadcast & Cable in Sacramento, CA
Local TV Snapshot: Oct. 30 – Nov. 5, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 47.6 Million
TV Households: 1,162,408
National Rank: #20
Overview:
In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games. Sunday’s “NFL on FOX National” on KTXL (FOX) took the top spot in this week’s broadcast series ranking thanks to a live household rating of 17.7. However, in the broadcast network ranking it was KCRA (NBC) that took the number one position as the network earned an average live household rating of 3.2 throughout the week.
On cable, Monday Night Football on ESPN earned the top position in this week’s series ranking thanks to a live household rating of 4.8. Much like the broadcast category though, the number one series was not enough to secure the network the top spot in the network ranking. FNC (FOX News Channel) instead earned that title this week, drawing an average live household rating of 1.0.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NFL on FOX National | KTXL (FOX) | U | 17.7 | 205.5K |
2 | NBC SUNDAY NIGHT FOOTBALL | KCRA (NBC) | U | 17.7 | 205.2K |
3 | NBC SUNDAY NIGHT FOOTBALL | KCRA (NBC) | U | 16.9 | 196.8K |
4 | NFL on FOX Post Gun | KTXL (FOX) | U | 15.6 | 181.0K |
5 | NFL on FOX Fill | KTXL (FOX) | U | 14.4 | 167.5K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Top Five Cable Series (by Rating)
Series Detail | Series Performance | ||||
|---|---|---|---|---|---|
Rank | Series | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Monday Night Football | ESPN | M | 4.8 | 56.1K |
2 | NFL Football | NFLNET (National Football League Network) | U | 4.3 | 50.5K |
3 | NFL GameDay Final | NFLNET | U | 4.0 | 46.8K |
4 | Monday Night Postgame | ESPN | M | 3.2 | 36.8K |
5 | Monday Night Kickoff | ESPN | M | 2.9 | 33.6K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Top Five Broadcast Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | KCRA (NBC) | 3.2 | 37.6K |
2 | KOVR (CBS) | 2.0 | 23.3K |
3 | KTXL (FOX) | 1.8 | 20.9K |
4 | KXTV (ABC) | 1.6 | 18.6K |
5 | KMAX (Independent (Broadcast)) | 0.6 | 7.3K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Top Five Cable Networks (by Rating)
Network Detail | Network Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.0 | 11.5K |
2 | CNN | 0.6 | 6.9K |
3 | MSNBC | 0.6 | 6.8K |
4 | ESPN | 0.6 | 6.8K |
5 | HGTV (HGTV: Home & Garden Television) | 0.4 | 4.9K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Sacramento, CA Market, Week of Oct. 30 – Nov. 5, 2023, US.
Network Persona Spotlight: KOVR (CBS)
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Demographics: |
Interests & Habits: |
|
Age: 65+ |
Golf Enthusiast |
|
Household: No Children Present |
Verizon, AT&T or T-Mobile Customer |
|
Education: High School Graduate |
Plays Fantasy Sports |
Source: Comscore TV, Preliminary Data, Oct. 30 – Nov. 5, 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Rank | Network: | Total Actions (FB, X, IG) | # of Posts |
1 | KCRA 3 | 93.8K | 822 |
2 | KOVR - CBS13 CBS Sacramento | 31.0K | 574 |
3 | KXTV - ABC10 | 22.9K | 451 |
4 | KMAX - Good Day Sacramento | 8.9K | 49 |
5 | KTXL - FOX40 | 5.2K | 242 |
Source: Comscore Social, PowerRankings, Oct. 30 – Nov. 5, 2023, US.
*Disclaimer: Data Pulled 11/13/2023; All preliminary data should be used for directional purposes only